Sports Nutrition Market Analysis, Development and Demand Forecast to 2020 by P&S Market Research

GLOBAL INDUSTRY INSIGHT: Sports Nutrition Market Analysis, Development, Growth and Demand

Forecast to 2020

Sports Nutrition Market to Witness 8% CAGR during 2015 – 2020

The global sports nutrition market was valued at $24,700.4 million in 2014, and it is expected to

grow at a CAGR of 8.3%, during the period 2015 - 2020. Based on type, the sports drinks segment

holds the largest share, with 58.6% of the total market in 2014; and it is expected to reach

$23,222.5million in 2020, at a CAGR of 8.3% for the period 2015-2020. Geographically, the North

American sports nutrition market (largest market in 2014) increased by 7.5% CAGR, during 2011-

2014 to reach $14,037.0 million in 2014. The U.S. continued to be the leading market for sports

nutrition products globally with the market size of $12,161.4million, since 2014.

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Geographically, the sports nutrition products market is dominated by the U.S. and European

countries, whereas the emerging nations are expected to be major growth drivers of the market.

Low awareness in the eastern countries, compared to western markets is the main reason for less

market share of eastern countries in the global sports nutrition market. However, in terms of future

growth, the Asia-Pacific region is poised to expand at a faster pace, which is led by growing income

level and gradual acceptance of health products in daily living. The increase in sports events

organized in these countries is increasing the importance of exercise and sports, which is expected

to support the growing demand for sports nutritional products.

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The information and data in the publication “Global Sports Nutrition Market Size, Share,

Development, Growth and Demand Forecast to 2020”, represents the research and analysis

of data from various primary and secondary sources. A Bottom up approach has been used to

calculate the global sports nutrition market by type. The market numbers for the regions are

obtained through bottom up approach. P&S Market Research analysts and consultants interact with

leading companies of the concerned domain to substantiate every value of data presented in this

report. We base our primary research on discussions with prominent professionals and analysts in

the industry, which is followed by informed and detailed online and offline research.

The increasing health concerns, such as obesity and awareness of physical appearances among all

consumers groups is driving the demand of the global sports nutrition products. The emergence of

new consumer base, such as recreational and lifestyle users are being increasingly targeted by the

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sports nutrition manufacturers. The manufacturers are developing innovative products to cater

wider consumer requirements, depending on their tastes and preferences. The increasing

accessibility of products through conventional mass-market retail channels, including supermarkets

convenience stores and hypermarkets, to emerging new online channels, are supporting easy

availability of sports nutrition products.

However, negative perceptions about inclusion of questionable ingredients such as steroids and

other banned substances, and availability of various health substitutes are some of the challenges,

faced by the industry. Additionally, fast changing consumer preferences, especially among new

users, and expansion of distribution channels is leading to increased competition in the industry.

New products development in order to keep pace with consumer requirements confronts the

industry. The new group such as recreational and lifestyle consumers prefer good taste and

flavors, apart from health benefits of the products. Certain consumer groups are more inclined

towards natural ingredient in sports nutrition food. The meeting requirement of expanded

consumer base requires investment in new product development.

Chapter 1 Research Scope and Methodology

1.1 Market Definition

1.2 Market Scope

1.2.1 Sports nutrition market breakdown by type

1.2.2 Sports nutrition market breakdown by geography

1.3 Research Methodology and Sources

Chapter 2 Executive Summary

2.1 Key Findings

2.2 Research Summary

Chapter 3 Market Outlook

3.1 Introduction



3.2 Trends in the Market

3.2.1 New consumers is accelerating growth of the market

3.2.2 Improving literacy rate led to changing perception towards sports nutrition

3.3 Opportunities in the Market

3.3.1 Developing economies present immense potential for growth

3.3.2 Promotions through sports events to improve the market growth

3.4 Factors Driving the Market and its Impact on Market Forecast

3.4.1 Growth in fitness centres and health clubs to support the sports nutrition product demand

3.4.2 Urbanization is adding to increased demand for sports nutrition food

3.4.3 Increasing health consciousness supporting sports nutrition products demand

3.4.4 Impact analysis of drivers on market forecast

3.5 Factors Hindering the Market and its Impact on Market Forecast

3.5.1 Negative perceptions over disputed ingredients

3.5.2 Availability of multiple substitute products

3.5.3 Increasing competition led by expansion of sales channels

3.5.4 Evolving consumer preferences

3.5.5 Impact analysis of restraints on market forecast

Chapter 4 Global Market Size and Forecasts (2011 – 2020)

4.1 Global Sports Nutrition Market Breakdown by Type

4.2 Global Sports Nutrition Market Breakdown by Region

Chapter 5 Sports Nutrition Market Breakdown by Type



5.1 Global Sports Food Market Breakdown by Region

5.2 Global Sports Drinks Market Breakdown by Region

5.3 Global Sports Supplements Market Breakdown by Region

Chapter 6 Sports Nutrition Market Breakdown by Geography

6.1 North America Sports Nutrition Market

6.1.1 North America sports nutrition market breakdown by type

6.1.2 North America sports nutrition market breakdown by country

6.1.2.1 The U.S. sports nutrition market breakdown by type

6.1.2.2 Canada sports nutrition market breakdown by type

6.2 Europe Sports Nutrition Market

6.2.1 Europe sports nutrition market breakdown by type

6.2.2 Europe sports nutrition market breakdown by country

6.2.2.1 Germany sports nutrition market breakdown by type

6.2.2.2 France sports nutrition market breakdown by type

6.2.2.3 The U.K. sports nutrition market breakdown by type

6.2.2.4 Italy sports nutrition market breakdown by type

6.3 Asia-Pacific Sports Nutrition Market

6.3.1 Asia-Pacific sports nutrition market breakdown by type

6.3.2 Asia-Pacific sports nutrition market breakdown by country

6.3.2.1 Japan sports nutrition market breakdown by type

6.3.2.2 India sports nutrition market breakdown by type



6.3.2.3 Australia sports nutrition market breakdown by type

6.3.2.4 China sports nutrition market breakdown by type

6.4 Rest of the World (RoW) Sports Nutrition Market

6.4.1 Rest of the World (RoW) sports nutrition market breakdown by type

Chapter 7 Competitive Analysis

7.1 Porter's Five Forces of Competitive Position Analysis

7.1.1 Bargaining power of buyers

7.1.2 Bargaining power of suppliers

7.1.3 Threat of new entrants

7.1.4 Intensity of competition

7.1.5 Threat of substitutes

7.2 Competitive Positioning by Product and by Geographical Presence

Chapter 8 Company Profiles

8.1 Key Company Profiles

8.1.1 Glanbia Plc

8.1.1.1 Business overview

8.1.1.2 Products and services

8.1.2 PepsiCo Inc.



8.1.3 GNC Holdings



8.1.3.1 Business Overview


8.1.4 The Coca-Cola Company



8.1.5 MaxiNutrition



8.1.6 Clif Bar & Company



8.1.7 Universal Nutrition

8.1.7.1 Business Overview

8.1.7.2 Products and Services

8.2 Strategic Developments in the Sports Nutrition Market

Chapter 9 Appendix

9.1 List of Abbreviations

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