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Sport Addict Zone - All-Star Memorabilia Giveaway 2013 Campaign Results
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Campaign Report: June 18 – Oct 30 Client: Sport Addict Zone Campaign: All-Star Giveaway Date Prepared: November 1, 2013 Prepared By: E. Melton
• Increase Sport Addict Zone’s online presence
• Increase email database
• Increase Facebook Likes & Twitter Followers
Campaign Goals
Creative
Campaign Statistics
• 32,980 visitors (total response)
• 3,432 purl visitors (PURL response)
• 20,316 share (social response)
• 9,232 other (email/direct response)
• 5,976 Opt-ins 18.12%
• 1,670 Shares 27.95%
Results Notes
Google Audience (www.sportaddictzone.net)
• Google indicates 25,542 visits
• 11,721 unique visitors
• 47.73% new visitors
• 196,424 page views
• 8.00 pages / visit
Google Results
Location
Date Sent Opened Opened % Click Click % Email #1 06/21/2013 237,163 16,570 6.99% 888 5.36% Email #2 07/17/2013 234,113 14,017 5.99% 697 4.97% Email #3 08/14/2013 231,911 11,561 4.99% 484 4.19% Email #4 09/18/2013 261,759 15,397 5.88% 2129 13.83% Email #5 10/23/2013 256,038 13,574 5.30% 910 6.70%
Totals 1,220,984 71,119 5.82% 5,108 7.18%
Email Statistics
Google Funnel
Google Pageviews (www.sportaddictzone.net)
Traffic Results
Sharing Vehicles
Facebook Likes (New: 1535)
Twitter Followers (New: 1007)
Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 196,424 - $5,892.72 Website visit – 25,542 - $38,313.00 Time on site – n/a - $0.00 Email opens – 71,119 - $21,335.70 Email clicks – 5,108 - $7,662.00 Email opt in – 5,976 - $35,856.00 Social impression – 2,277,756 - $22,777.56 Social Twitter – 1,007 - $3,021.00 Social Facebook – 2,200- $8,096.00 Total Value $ 141,414.98
Website views $0.03, visit $1.50, time on site 2 minutes $3.00 / Email - open $0.30, click $1.50, opt in $6.00 / Social - impression $0.01, Twitter follower $3.00, Facebook LIKE $3.68, Coupons Activated $1
Metrics
Congratulations!!Yah You!!
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