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WEB DESIGN & INTERNET MARKETING
BROCHURE OF SERVICES
SPIDERWEBCONNECTIONS.COM | [email protected] | 443-595-SPIN
WE SPIN THE WEB®
2
About Susan:
“Head Honcho Susan is a smart, creative and practical owner of SpiderWeb Connections - as a social
media marketing firm. Would recommend her to anyone seeking to maximize results in that environ-
ment.” -Ted H. of Ted Huffman Promotions
“Susan is great to work with. She brings a wealth of knowledge about social media and how to capitalize
your business to the next level. I highly recommend her.” -Jaime F. of Eastern Shore Savvy
“Susan is spunky and eager to please her customers. She is a wealth of information and gladly shares
it” -Pam S. of Eastern Shore Title Company
SPIDERWEB CONNECTIONSSpiderWeb Connections® is a digital marketing agency specializing in web design and development, graphic design, branding, so-
cial media, and content management.
The world of marketing in the internet age is rapidly changing. We are continually researching, training, practicing and producing the
highest quality web design, SEO, CMS and coding solutions with actionable analytics. We pride ourselves on our project manage-
ment systems and seamless team communication. We will meet or exceed any deadline we set and are happy to share our current
client’s success stories.
“It is not enough to simply put up a website. It needs to be a living, breathing, selling document that productively communicates
your business message.” -Susan Schauer John
3
Our ProcessPhase 1: Discussion and Proposal
We begin by listening to your business goals. We
learn what you want and need and translate that
into a custom proposal for your review.
Phase 2: Mock-ups
We produce two visual mock-ups of the home
page design for your review. We then mix
and match features you like to produce a final
mock-up.
Phase 3: Development
We begin creating your website in a devel-
opment area where you will be able to see
progress on your website before it is available
to the public.
Phase 4: Implementation
Once the website is to your satisfaction, we make
sure the site works properly in all the newest
web browsers. If you have chosen mobile opti-
mization, we complete the mobile development
at this time with cross-browser compliance.
Phase 5: Final and Complimentary Services
Now that the code is built to SEO standards, we add
the final touches to each page and install Google
Analytics so that you can see how well your
website is performing.
Website Design and Development
Our work is custom designed to give you a competitive edge. Our hand-coded websites eliminate extraneous elements—resulting in clean, W3C compliant
and search-engine-friendly code. All of our websites include analytics so that you can keep track of unique/repeat visitors, most popular pages, etc.
“First solve the problem.
Then write the code.”
...
John Johnson {
{
4SPIDERWEB WEBSITES
Hosting: Website and Email
We offer a full range of options for hosting—from
Virtual Private Servers (VPS) to Dedicated IP
Addresses. Our most popular package is our
Basic Hosting Account, which includes: 5 GB
of Disk Space, 10 GB of Bandwidth, 5 Email Ad-
dresses, 2 Databases, 1 Dedicated IP Address and
our superior customer support. Billed annually.
$12.99/mo.
Search Engine Optimization (SEO)
You can rest assured that when we design and
code your website it is optimized for SEO. Our team
studies and understands SEO and it’s continually
changing requirements. We know the proper tech-
niques to give your website the best chance to be
indexed in the first few pages of results for your
targeted keywords (or phrases) in the top search
engines. For optimal performance we highly
recommend our SEO Monthly Maintenance Plan.
Content Management Systems (CMS)
CMS allows you to make updates to the bulk
of the text and images on your website without
having to know code. We design and construct
your Content Management System with you
in mind. Every CMS we provide includes 2 hours
of hands-on instruction on how to use it as well
as PDF instruction manuals.
Online Shopping/E-Commerce Solutions
Interested in offering online retail sales to
your consumers? We develop state of the art
e-commerce solutions specifically designed for
your business. Best of all, we can fully customize
your e-commerce solution to use the same theme
as your website. This solidifies and reinforces
your branding, establishes confidence, trust, and
seamless branding.
Mobile Optimization
Internet users have gone mobile. As a result it
is important to design your web-based projects
to display properly across all digital platforms.
We will make your website compatible with
the iPhone, iPad, Android phones and tablets,
windows phones and blackberry phones. With
our responsive design we will code your site
to display optimally on any device width and
orientation. This flexibility gives your customers
ease of use and a clean, consistently branded
experience.
SSL Certificates
If you are transmitting sensitive information
on your website, such as credit card numbers or
personal information, you need to secure it with
an SSL certificate. SSL (Secure Sockets Layer)
Certificates allow you to install 128 bit or 256 bit
encryption on your website. This creates a secure
connection between your web server and your
visitors’ web browser, allowing private information
to be transmitted without fear of eavesdropping
or data tampering. $100/yr.
5SPIDERWEB WEBSITES
Non-contract service is always available on a per
request basis.
One Spider
Our basic package provides up to 3 full hours
of updates per month, and quarterly analytics
consultation. Billed quarterly. $99/mo.
Two Spider
For more regular maintenance, we provide up to
6 full hours of updates per month. We also include
bimonthly core updates and quarterly analytics
consultations. Billed quarterly. $199/mo.
Three Spider
Our most cost effective package includes up to 10
full hours of updates to your website each month,
along with unlimited core updates, and quarterly
analytics consultations. Billed quarterly. $299/mo.
*Updates are routine maintenance only. Rou-
tine maintenance includes updates to basic text
and imagery, additional updates to the exist-
ing core/plugins, basic CMS training, updates
to existing banner images, events, and blog
sections with new content provided by client unless
otherwise negotiated. Routine maintenance does
not include changes in functionality, adding new
pages, or adding new features to the site such as
new editable sections in the CMS.
Website Maintenance and Updates
Ongoing website maintenance* is necessary
no matter how big or small your site is. Since
most businesses do not have a trained, full-time
staff member to make changes and updates
to their website each month, we provide these
services, as needed, at an affordable rate. Our
customer service work is done behind the scenes
to help keep your site functioning properly with
quick turn around time and reliable, discreet
service.
Maintenance Packages
Our contracted services provide you and your
company with a lower hourly rate as well as our
renowned top priority service.
Turn around time on basic changes is 24-48 hours.
With a quick email or phone call, your requests
are completed by our talented team of graphic
artists, programmers and industry specialists.
Our three levels of contracted service come with
an annual contract and are listed heres:
6SPIDERWEB WEBSITES
SEO Maintenance Plan
Search Engine Optimization is not static. There-
fore it is important to stay on it at all times. One
day you are high up in the SERPs (Search Engine
Results Pages) and the next your listing may be
slipping back.
We have access to highly sophisticated SEO tools.
We can monitor your SEO rankings and imple-
ment a customized plan to continue to improve
your search engine placement. Starting at $99/
mo.
Our SEO Maintenance Package includes
• Monthly analysis, rankings and reporting.
• Quarterly meetings to review progress.
• Annual review and an Strategic Plan.
Website Analytics
Once your website is running smoothly, it is
valuable to understand your website analytics.
Knowing how effective your site is at engaging
your users, what content is most popular, and
whether or not your website is reaching your
target audience is key to getting the most out
of any online campaign. Our custom website
builds automatically include a personal Google
Analytics Dashboard where you have access to
a host of terrific information.
If you want help understanding or interpret-
ing your analytics—we are happy to help.
We can address your analytics by setting up
goals and conversion rates to improve your SEO
and help you understand how to get the most out
of your site. We recommend semi-annual reviews
of your website analytics.
Want more information than Google provides?
We can show you exactly where a website
user moves their mouse and when and where
they click. Ask us about our advanced analytics
tracking solution.
7
Social Media Packages
Social Media is all about engaging in conversa-
tion and increasing your customer reach. Once
set up, your social media sites will need contin-
ual input and response. We design the graphics,
write and edit the content, and post 3-5 times per
week on each of your social channels. Each of our
packages includes a quarterly meeting with your
Social Media team leader to go over the upcoming
campaign and review the statistics of engagement
for the last quarter. At the end of each quarter
we will provide a report with complete analytics
that include your reach and engagement levels
on each platform as well as recommendations
for the next quarter. Each package is a yearly con-
tract. Custom packages and pricing are available.
Basic:
$199/mo.
Cluster:
Add any of the following:
Twitter, LinkedIn, Google+, Pinterest
$75 each/mo.
Social Media Marketing
In a digital world, customers exchange things like time, loyalty, content, ideas and endorsements. Social Media is how you connect with current and potential
customers. We meet with you to learn about your business as well as the target audience you want to reach. Together we will design a custom plan for your
social media engagement.
“We don’t have a choice
in whether we do social
media. The question
is how well we do it.”
...
Eric Qualcomm {
{
8SOCIAL MEDIA MARKETING
Site Set-Up*
Every social media platform has different
requirements. We work with each social media
site to include all of your relevant information,
branding materials, necessary and important
keywords, as well as professional imagery
(cropped and appropriately sized for individual
page requirements). $149/site.
*Sign up for any Cluster Maintenance Package
and Site Set-Up is free.*
Reputation Management
What people say about your company online has
become the single most important reflection of your
company’s quality, reliability and skill. Being acces-
sible online can result in both positive and negative
feedback. Because of this, response time is vital.
Our quality control services monitor everything
written about your company across all relevant so-
cial media platforms. We alert you as soon as there
is a negative comment or review that you need to
attend to. Our services start at $99/mo.
Consultation Services
Because the social and digital landscape changes
rapidly, we provide advice and counsel on any so-
cial, content and digital issue that crops up in your
organization.
Since there is no one-size-fits-all approach, the
objective of our consulting services is to under-
stand how to map and integrate your website and
social media strategy with your own existing cor-
porate objectives. Contact us now to set up a free
initial consultation.
9
Logo Design
Your logo must be unique and recognizable in all
sizes and formats. We design logos with flexibility
in mind. All logo designs come with a vector file in
color and black & white. Contact us for prices.
Branding Packages
For any company that is trying to expand it’s cus-
tomer reach, it is important for your brand to be
consistent and recognizable. Audiences should
recognize your company wherever and when-
ever it is represented. . Branding includes not
only your company logo, but also specific col-
ors and fonts. Your company branding includes
your message, values, and your core strengths.
Our graphic designer team has over 30 years of
experience creating stunning and successful
brands. Contact us for pricing.
Print Layout and Ad Design
Even in the age of the internet, print is still a worth-
while and viable avenue for sharing your business
message. Our graphic design and writing profes-
sionals will craft winning news and print ads that
capture your audience and achieve your goals.
Business Cards and Brochures
Your business card is your handshake. It is impor-
tant to make a good impression. All your business’
printed material should reflect the quality and
strength of your company values. Ask to see
examples of our superior designs and high quality
materials. Pricing upon request.
Graphic Design
“Content preceeds
design. Design in the
absence of
content is not design,
it’s decoration.”
...
Jeffrey Zeldmanv {{
10
Website Content
A good website is more than a collection of attrac-
tive images and user-friendly navigation. A good
website also tells a story and keeps visitors en-
gaged. Search engines, like Google, reward busi-
nesses that publish rich, consistent content.
That is why we have writing and editorial pro-
fessionals on hand to assist in conveying your
message, your skills, your products and your
services.
Sit down with us for a free consultation to discuss
your goals and needs for website content cre-
ation.
Content Marketing
Content marketing is the art of communicating
with your customers and prospects without sell-
ing. Instead of pitching your products or services,
you are delivering information that makes your
buyer more intelligent.
Content is key to driving inbound traffic and leads
to your website. Content marketing is being used
by some of the greatest marketing organizations
in the world—including P&G, Microsoft, Cisco Sys-
tems and John Deere. It’s also developed and
executed by small businesses and one-person
shops around the globe. Why? Because it works.
Content Marketing
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention
of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.
Editorial Services
One of the more challenging jobs for even the
most skilled communicators is telling their own
story. It is easy to take for granted the unique
skills, products and services you have to offer.
Professional editorial services are a must when
sharing your message both online and in print.
Our writing professionals with help design new
brochures or other printed material: or refresh
existing printed media and online content.
Allow us to take the burden off your shoulders
with our professional staff of award-winning
writing professionals that understand their
medium and your audience.
11
SpiderWeb Apps: Sprapps™
Apps equal innovation. The benefits of developing
a mobile app for your business include:
• Being visible to your customers at all times.
• Creating a direct marketing channel.
• Providing customer value.
• Building brand recognition and loyalty.
• Standing out from the competition.
Our Process
Phase 1: Discussion and Proposal
We begin by listening. We learn about what func-
tionality you want and need and translate that into
a custom proposal for your review.
Phase 2: Mock-ups
We produce two visual mock-ups of the loading
page design for your review. We then mix and
match features you like to produce a final mock-
up.
Phase 3: Development
We begin by programming the app in a develop-
ment area where you will be able to see progress
on your custom app before it is available to the
public.
Phase 4: Implementation
Once the app is completed to your satisfaction,
we test it on all the newest mobile devices. We
use beta testers to confirm the functionality of
the app and report any bugs that may be present.
We fix any issues and test again.
Phase 5: Final and Complimentary Services
Once beta testing is completed and all known
bugs have been corrected, we facilitate making
the app available for download on the Google
Play Store and the Mac App Store.
Custom Mobile App Design and Development
Custom apps are a great way to offer more to your customers. We can build your custom app full of business-minded features like shopping carts, loyalty
programs, in-app purchases, and mobile food-ordering systems.
12
Pam Shriver | Los Angeles, CA
Johnny Mautz For Delegate | Annapolis, MD
Optimize Social Media | Oakdale, MN
Chef & Shower | Easton, MD
Annapolis Professional Network | Annapolis, MD
Olivins | St. Michaels, MD
Betsey Harrington
Book Keeping Services | Cambridge, MD
Easton Business Alliance | Easton, MD
Christmas in St. Michaels | St. Michaels, MD
Crabi Gras | Cambridge, Easton,
& St. Michaels, MD
Studio 2 Salon | Easton, MD
Shore BancShares | Maryland
Weems Brothers, Inc. | Easton, MD
Carco Federal Credit Union | Denton, MD
Abby Steam Cleaning | Severna Park, MD
Mid-Atlantic Tire Pros | Easton, MD
Emily’s Produce | Cambridge, MD
Maryland Marine Contractors | Easton, MD
CWN-Talbot | Easton, MD
The Talbot Bank | Easton, MD
Theresa Taylor | Bethesda, MD
Pixel Print & Post | St. Michaels, MD
Ted Huffman Promotions | Chestertown, MD
Wye Financial Trust | Easton, MD
Easton Rotary | Easton, MD
Town Dock Food & Spirits | St. Michaels MD
RECENT CLIENTS
“Awesome! You guys are the best!” -Joan S. -Christmas in St. Michaels
“My friends are raving about how great the site looks! Orders are pouring in from all over!” -Bill A., Olivins
Client Reviews“Site looks great! Far better than I could have hoped or was expecting! Thank you!” -John M., Mautz for Congress
“Last year business was up 25%—all since we went live with the new website!” -Jon W., Legal Shield
“I launched my website in August 2014 thanks to SpiderWeb Connections. Check them out if you need anything “spun” on the web. Thanks to this small, woman-owned and operated business in my great home state of Maryland! -Pam Shriver, Tennis Champion and ESPN Commentator
Willow Construction | Easton, MD
Talbot County Chamber of
Commerce | Easton, MD
Chesapeake Charities | Stevensville, MD
Kids Rule the Kitchen | Trenton, NJ
Chickadee Cart | Neavitt, MD
Positively Fabulous | Stevensville, MD
Patricia Campen | Oxford, MD
Crackerjacks | Easton, MD
Dorchester Chamber
of Commerce | Cambridge, MD
Oxford Community Center | Oxford, MD
Carco Federal Credit Union | Denton, MD
KustomScapes | Easton, MD