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SPECIAL REPORT: Fall 2011 Season Recap
Prepared by Alex Karas
Director of Marketing Strategy Rock the Aisle Bridal Productions
Report Overview • Data Source & Collection Method
• Show Counts
• Bride Demographic Information
• Exhibitor Satisfaction Results
• Spring 2012 Show Schedule
• How To Sign-up For Shows
Data Source & Collection Method • All data was collected from brides and
exhibitors at Rock the Aisle Bridal Shows
• Data was collected across three shows in Salem, Ocean, and Cape May counties
• Data was collected via written surveys
• Incomplete surveys were omitted from results
Show Counts
• Average pre-registered brides: 124
• Average attending brides: 90
• Exhibitor category limits: 3-4 per category
Bride Demographic Information
10%
45% 26%
19%
Age of Brides
18-22
23-27
28-32
32+
11%
23%
35%
23%
8%
Average Household Income
<35,000
35000-49000
50000-74000
75000-100000
100000+
31%
28%
31%
10%
Wedding Budget
<10000 10000-19999 20000-29999 30000+
32%
48%
20%
Highest Education Level Completed
Associate's Bachelor's Master's Doctorate
Exhibitor Survey Results
98.98%
1.02%
Yes No
Would you attend this show next season?
56% 37%
7%
0% 0%
Number of Brides Attending
Very Satisfied
Quite Satisfied
Neutral
Quite Unsatisfied
Unsatisfied
67%
31%
2% 0% 0%
Organization/Flow of Show
Very Satisfied
Quite Satisfied
Neutral
Quite Unsatisfied
Unsatisfied
70%
17%
7% 6%
0%
Your Booth Location
Very Satisfied
Quite Satisfied
Neutral
Quite Unsatisfied
Unsatisfied
Spring 2012 Show Schedule Rock the Aisle Bridal Productions will be
producing shows all over NJ and the Philadelphia Metro Area from
January through April 2012.
For the latest show schedule, go to:
rocktheaislebridal.com
How To Sign-up For Shows
• Go to rocktheaislebridal.com
• Click show schedule
• Choose a show listed as, “Exhibitor Registration”
• Click select
• Choose your display category
• Choose your booth display size and other advertising options, click select
• Complete the form and enter credit card information
Not Satisfied With Your Current Bridal Show Production Company?
Make the Switch Today & Join Our Satisfied Exhibitors!