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The Meeting and Event Planning Certificate Program at California State University, Dominguez Hills offer a
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Special Event ManagementPresented byPresented by
Charmaine WilkersonCharmaine WilkersonFor theFor the
Certificate of Completion in Certificate of Completion in Meeting & Event Planning Meeting & Event Planning
College of Extended & International EducationCollege of Extended & International Education
Definitions
A A uniqueunique moment in time of public assembly moment in time of public assembly celebrated with ceremony and ritual to satisfy celebrated with ceremony and ritual to satisfy specific needsspecific needs
Event LeadershipEvent Leadership / / Event ManagementEvent Management
The profession requiring Management of a The profession requiring Management of a Special Event for the purpose ofSpecial Event for the purpose of
celebration, education, marketing, or reunioncelebration, education, marketing, or reunion
Special EventSpecial Event
Event Leader / Event ManagerAn individual in the profession of Event Leadership/Management who is at the helm of a Special Event
Definitions - cont’d
Event Management Specialties
CivicCivic ExpositionsExpositions Fairs & FestivalsFairs & Festivals
HallmarkHallmark HospitalityHospitality
Event Management Specialties – cont’d
Meetings & ConferencesCorporate/Associations
Meetings & ConferencesCorporate/Associations RetailRetail Social Life-CycleSocial Life-Cycle
SportsSports TourismTourism Music/EntertainmentMusic/Entertainment
Wolfgang PuckWolfgang PuckBorn in St. Veit, Austria, Puck apprenticed as a chef in France. In 1973, he became Executive Chef of Ma Maison In LA. In 1982, he opened his own flagship restaurant, Spago, catering to celebrity clientele. Wolfgang Puck Catering (WPC) has created the cuisine for the Oscar’s Governor’s Ball at Hollywood and Highland and provides exclusive catering services to venues across the nation. Wolfgang’s empire includes branded cookware, utensils and appliances sold on Home Shopping Network, Sam's Club and the Frontgate catalogue.
THE SECRET OF MY SUCCESS "Surround yourself with committed, passionate, creative people; then you can't lose. I can't tell you how happy with and proud I am of the people who work here, how I've seen them grow, how I've seen them make a commitment to our clients, stretching their own imagination and creativity. It's the thing that makes me proudest. It's a team, a remarkable team of people."
Mary MicucciAlong Came MaryMary MicucciAlong Came Mary
Colin CowieColin Cowie
“Born in Kitwe, Zambia, educated in South Africa, and a United States resident since 1985, Colin Cowie is recognized around the world as an arbiter of style. Colin Cowie Lifestyle – the world’s premier event planning, interior design and lifestyle company, with offices in Los Angeles, and New York – is the undisputed leader in its field.”
Business and Job Opportunities
Special Events Magazine
$250 million +$250 million +
5 Critical Stages of Successful Event 5 Critical Stages of Successful Event ManagementManagement
•ResearchResearch•DesignDesign•PlanningPlanning•CoordinatingCoordinating•EvaluationEvaluation
Research•Quantitative - is generally conducted Quantitative - is generally conducted
in a survey manner which describes in a survey manner which describes mostly demographicsmostly demographics
•Qualitative - is to probe for hidden Qualitative - is to probe for hidden meanings in the quantitative studiesmeanings in the quantitative studies
Research
To produce an effective event incorporate in your
market research the 5 W’s:•Why•Who•When•Where•What
Research
“Why” should you produce this event to begin with
“Who” will be the stakeholders • Internal - board of directors, committee
members, staff• External - those who will be investing in
your event Sponsors, guests, donors
Research
“When” will the event take place. •Time of year may influence location.
i.e. outdoors vs. indoors affects your event management time frame
“Where” will the event be held
Research
“What” is the end result you wish to accomplish both for the guests and internal stake holders.
This should tie in with the rest of the W’s - Why, Who, When & Where
Once you have answered the 5 W’s, the next is
“How”
Research“How” will your organization fund the event.
This will also determine some of the W’s.
Budget - having it determined is crucial to producing a successful event.
Design
•Brainstorming
•Creativity
• ThemeResources - www.event-planner.com, www.specialeventsmagazine.com, www.specialevents.com, www.party411.com
Planning
•Timing•Space•Tempo•Marketing
Planning
Timing involves the question “When” do you plan to hold your event. As the conductor, the Event Manager, is responsible to determine if the planning process is feasible
Planning
Space•Location - Site inspection•Space of time between critical decisions
Planning
Tempo is the rate at which events take place during the planning stage•Time-Line•Task List•Managing Planning Committee
Planning
Marketing your event by• Promotion• Advertising• Public Relations• Mini Events• Social Media
Planning
PromotionKnow your event product. The most
successful salespeople have both expert knowledge of the product and effective sales skills.
Identify your target market
Planning
AdvertisingPrint not only in magazines or newspapers but in association and organization newsletters, flyers, or website
Planning
Public Relations•Press Releases - pre, during, and post event•PSA, TV•Internet
Planning
Mini EventsUsing miniature events to promote larger events, such as
Disney’s A Christmas Carol
Train Tour
Planning
Social Media• TwitterHash Tags: #CSUDHevents, #eventprofs post on Twitterfall searches
• Facebook: personal, businessadvertising
Planning
Social Media – cont’d• LinkedIn• Blogs :
ahlEVENTSBlog.com• Internet and apps : foursquare.com
Coordinating
•Executing the Task List by appointing leads
•Overseeing Time-Line•Event Production Schedule (Event
Time-Line)
Coordinating
Coordinating
Coordinating
Coordinating
Coordinating
Coordinating
Coordinating
Happy Client
Happy Event Managers
Evaluation
•Stakeholders•Guests/Attendees
Buzz• The Special Event Tampa, FL, January 24 - 27, 2012
•Event Solutions Trade Show Vegas, February 26 – 29, 2012