Sony-M6 Partnership Proposal

Brittney Edwards

Elijah Odundo

Razan Toumani

Overview

M6: A Multi-media Group

Established in 1987.

In the television market, the Group achieves high audience levels due to its family of channels

They strive to promote the Group’s content to viewers on as many broadcasting platforms as possible.

It offers a broad range of multimedia products and services supported by its diversification activities & strong audiovisual brands and products

With the “digital revolution”, M6 is now heavily involved in new technologies such as mobile phones and the internet, while at the same time retaining its positions in its press, cinema and video businesses.

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Group audiencesFree-to-Air. Films. Digital channel. internet

Free-to-air

Combining creativity and enthusiasm to make a TV channel that informs and entertains everyone. This is what M6 has been doing over the past 20 years, with strength and conviction and “making a point of being different”.

Films

Among its new investments, M6 helps young talents by supporting three actors turned directors: Jean-Paul Rouve and Eric & Ramzy. M6 Films co-produced high-profile movies such as La vie de Jacques Mesrine, public enemy n°1 and the sequel to OSS 117: OSS 117 – Rio ne répond plus.

Digital channels

W9 was the DTT leader in 2007 and registered the strongest year on-year nationwide growth rate of all TV channels, posting 1,3% in December 2007 on 4 y.o. and over*.

Paris Première became the most-watched digital channel by 4 year old + and upper middle class individuals in its competitive environment (news, culture and discovery channels).

Téva achieved a historic audience high on its core target (+37% audience of under 50 year old housewives) and housewives with children (+32%)**.

Série Club experienced the strongest audience share growth (+173%) among the under 50 year old housewives of all channels of the MediaCabSat package**.

Internet

With traffic up 4%, the Group’s websites totalled nearly 5.5 millions unique visitors*.The m6mobile.fr website grew by 884% compared to December 2006 with more than 561,000 unique visitors.

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Diversification & audiovisual rights

Otherwise Consume television Capitalize on the expertise

Otherwise Consume Television

M6 Group is a pioneer and to offer viewers and Internet users (PC and IPTV) video experience unique.

Content digitization and the development of Internet has opened a new mode of consumption of the image: unserializing.

The Group has deployed an innovative catch-up TV, with a bouquet of four complementary services based on economic models free (financing through advertising) or paid (subscription / act): M6 Replay, Replay W9, M6 Bonus M6 and VOD.

Capitalize On The Expertise

Initiated very early in the history of the Group's strategy is diversification, by capitalizing on the brand and synergies, to:

Strengthen the core business, Develop new sources of growth, Seize new development opportunities and

create new active Diversify income sources and reduce

dependence on the advertising market.

Model Balanced Development

The four pillars of the strategy involved are:

Ventadis (Distance Selling),

M6 Web (interactive, thematic portals, Mobile M6),

M6 Interactions (licenses and derivatives),

the Football Club des Girondins de Bordeaux (FCGB)

Founded in 1946

Key Holdings Sony Pictures Sony Pictures Televistion Sony Music Sony Digital Photography Play Station

Advertising and Marketing strategy

Sony picture distribute approximately 60

programs worldwide, spanning all formats and genres; Sony has been successful in doing so by two main things:

first Sony has both domestic and international production capabilities, and creates local programming in thirteen languages worldwide.

Second: because of: good marketing and advertising strategies, right planning, Market analysis made by a well-known experts in this domain.

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PRODUCTS & LICENSES

M6 Cinema. Interactions. Permits. Services

M6 Interactions

M6 Interactions values the brands of the antenna in the form of products and licenses. Publications, games, music, shows, press and publishing are all areas where the antenna creates and markets products that are an extension of content and programs M6 Group.

link: http://www.m6bonus.fr/

Permits

M6 Interactions has developed under the label M6 Licenses, marketing or management of licenses and brands under the form of promotional and merchandising.

M6: A unique video services

M6 Replay : See and review other M6 Now leader of the catch-up TV in France, the platform M6 Replay

has imposed the term "Replay" and user experience as the industry standard.

M6 Bonus : Best moments and scenes of the antenna Service M6 Bonus features exclusive videos of new programs

and behind the scenes of the antenna (interviews, making of, bloopers...).

M6 VOD : The Best of Series M6 M6VOD comprehensive free services financed by advertising

with a pay offer. with the ability to watch on your TV in HD, multilingual and unlimited, the best sets of M6. Two monthly subscriptions are available: Series Pass and VIP Pass Series.

Thematic Portals : Deco.fr * has become the leading sites on the world of home (3 million unique visitors *).

Pan Am

Posters

Website

Creative briefs

The marketing support strategy will be based on the special environment of the movie.

Passion, jealousy and espionage... They do it all – and they do it at 30,000 feet. The style of the 1960s, the energy and excitement of the Jet Age and a drama full of sexy entanglements deliciously mesh in this thrilling and highly-original new series.

In this modern world, air travel represents the height of luxury and Pan Am is the biggest name in the business. The planes are glamorous, the pilots are rock stars and the stewardesses are the most desirable women in the world. Not only are these flyboys and girls young and good looking, but to represent Pan Am they also have to be educated, cultured and refined.

Because of this special environment which is full of genuine luxury details which take us back to the 60s. The show is expected to be attractive for many well established brands. such as health and beauty, home décor and fashion merchandise.

Pan AM is genuine, original, strong brand, and successful business… So people will think that the sponsoring or advertising companies are the same.. (Mixing brands)

Unforgettable

CBS announced that it is among the five America’s Most Watched Network Adds

Website page

Conference, Radio, and TV slogans

Facebook and twitter page

Ads through Facebook and webpages..

Promotional package series that reinforced the ad campaign .previous | next

Journal Campaign

Promotional Items

Charlie's Angels

The program is very relevant for the European market because Charlie's Angels was one of the main hit series of the seventies in U k. It's a bit of fun really but the film is just right for Nokia because there's a strong style element and they've introduced a lot of technology and made it very contemporary. So the same can happen with the French cellphones company, such like “Al-catel” or “Sony Ericson” which could be interested in sponsoring this program.

For the French cellphone company Sony may feature clips of the Angels using the phone.

A TV, press, and web advertising campaign.

Sony picture obviously wanted to stay away from the iconic Charlie's Angels to create something new for the re-imagined TV show, our company opted a special look of the angels that could attract any number of fashion, hair care or beauty products companies , which are so many in France to advertise in the program.

We can oversee a French website includes the aired episodes, data and the story of each coming episode.

Providing episodes trailers .

Street Posters

The Glee project

Sony can oversee a very good marketing campaign for the glee project.

Pre, and after airing, plan.

Pre- airing plan:

Providing M6 with ads introduce people to the program. And encourage people to participate in the program. Besides adding telephone and link for the companies interested in advertising through the program.

The reputation of the program, which was very successful in and outside USA, will help increasing the program popularity in France. These information can be released for news coverage in various mediums (print, radio, TV, online)

A press conference: Providing M6 with all the data and information needed for this conference to announce the start of the program.

A French website “update information about the programs and a briefs of each episode, rating categories, news, and a bar tool or windows for commercial ads.

Posters, trailers, data.

Thank you for your time.