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When Two Worlds Collide: The Socialization of SearchThe Impact on Marketers of the Twitter-Google-Bing-Facebook Deals
October 2009
Peter Caputa IV
Partner Program Manager
Twitter: @pc4media
Timeline of Social Networking Sites
Source: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
Social Media Experiments Prove Efficacy of the Social Web. Fail as Businesses.
Content
Search
Inbound LInks
Social
Pre - 2004 (Ryze/Friendster Era + Algorithmic Search Leverages the Hyperlink)
Social Media + Content = Winning Combination
Content
Search
Inbound LInks
Social
2003 - 2004 (MySpace Era + Google Dominance Dominates Search)
Social Media Help Promotes Content & Leads to Inbound Links
Content
Search
Inbound LInks
Social
2004 – 2009 (Youtube, Flickr, Facebook, Twitter. Google Still Dominates)
Google & Bing Promote & Integrate Twitter & Facebook
Search
Content
Mid- 2009 (Real Time & Social Search Change SERPs. ) (Search Engines Drive Adoption of Social Media. )
Marketers Must Crank 3 Wheels to Drive SEO Results
Search
Social Media
Content
Inbound Links
Marketers Should Kick Their Strategy into High Gear
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