Social Media are for internal communication, tooFacilitating intuitive and easy knowledge sharing, social software for inter-nal communication has become a compelling alternative to the traditional intranet. For instance, blogs can help break down hierarchical and profes-sional barriers in large organizations, and the use of video can introduce entirely new standards for internal communication.

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Social tools can be used in many different ways for internal communication in corporations. Here is an overview of the most essential tools:

SOCIAL MEDIA ARE FOR INTERNAL COMMUNICATION, TOO

FAGLIGE BLOGSWeblogs – or blogs – provide ample opportunity for knowledge sharing across the organization, for in-stance about work in progress. Additionally, profes-sional blogs allow employees to share comments and chip in with suggested solutions to different issues.

MEDARBEJDERBLOGSPersonal employee blogs about non-professional experiences and interests can help forge stronger relations between employees. If management is ac-tive on internal blogs too, you can build relations and facilitate understanding of decisions across mana-gement layers in the organization.

INTERNE SOCIALE NETVÆRKMany large organizations have their own social net-works. This may be a restricted Facebook group or a network on Yammer. A network such as Yammer is very useful as a tool for developing ideas and sharing articles, practical information and polls. We use Yam-mer frequently in Mannov for knowledge sharing and making requests for ideas and expertise.

Other services offering similar features include Podio and Facebook where you can set up closed groups.

ARBEJD MED VIDEOLØSNINGERIt’s a good idea to present case studies, news and other corporate information on video because video is an extremely strong media when applied correctly. You can also use videos for product demos, presen-ting new employees and publishing press releases. Movies don’t necessarily have to be expensive and difficult to produce, though. In some cases this can be done successfully using a mobile phone.

HÅNDTERING AF EKSTERNE NYHEDER INTERNTSocial networks such as Yammer can also be used to share news internally in the organization immediate-ly before a press release is published to external me-dia. This makes it easy to see which employees have read the news.

UNDERVISNINGYou can also use social software or social media for training and knowledge sharing. Webinars have grown in popularity because they allow employees to participate regardless of their geographical loca-tion. The webinar and feedback from the audience can be recorded and stored on video to allow other employees to access the information later.

TILFREDSHEDSANALYSERSatisfaction analyses are an effective tool for provi-ding an overview of whether the internal communi-cation works or not. Many types of social software for internal communication management allow users to set up surveys that can be used to evaluate the communication in the company.

For further information on how to use social media in your internal communication, please

contact Partner Rikke Sternberg from Mannov on rst@mannov.dk or (+45) 27 15 70 29.