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Engagement leading to superfans 12. 5. 2011, Amsterdam

Socialbakers - Engagement leading to Super fans (iStrategy conference)

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How to engage fans on your Facebook Page and find out who the most active are.

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Page 1: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Engagement leading to superfans12. 5. 2011, Amsterdam

Page 2: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Candytech/Socialbakers

Jan Rezab, CEO of Candytech, Facebook tools business with 35 people in Prague

Created viral Facebook marketing campaigns

At Socialbakers.com we analyze millions of Facebook pages

2

runs

Page 3: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Facebook marketing experts

By Engagement

Avg. Facebook page size

Page 4: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Growth rate

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Engagement rate

Page 6: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Global vs. Local

Global engagement

Page 7: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Response rates

By Engagement GAP

Page 8: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Users ask questions

Page 9: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Response rates

GAP

100% response rate

Page 10: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Super Fan Score

Super fan Score

Page 11: Socialbakers - Engagement leading to Super fans (iStrategy conference)

Jan Rezab

[email protected]: +420 724 095 217

www.janrezab.com | www.socialbakers.com

Like&Friend me:(meet me first)

Link me: (anytime)

&

Follow me:(when you want)