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• Introduction • Progress Report • Unsolicited Advice

Social Venture Startup Lessons - The Tipping Bucket

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Presentation originally given 11/3/09 to the Social Venture Startup Group at Brigham Young University by SaraJoy Pond, founder of theTippingBucket.org

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Page 1: Social Venture Startup Lessons - The Tipping Bucket

• Introduction

• Progress Report

• Unsolicited Advice

Page 2: Social Venture Startup Lessons - The Tipping Bucket

Grant-making

Microcredit

:

:::

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Since the SVC:Miles flown – 39,564

Nights spent in airports - 12

Conferences attended – 5

Presentations given – 8

Business cards distributed – 262

Thank-you notes written – 65

Project partners invited - 11

Partnerships negotiated - $158,500 (approx)

Bones broken – 2

Page 9: Social Venture Startup Lessons - The Tipping Bucket

Since the SVC:Websites launched – 0

Applications launched - 0

Donations processed – $0

Buckets tipped – 0

Page 10: Social Venture Startup Lessons - The Tipping Bucket
Page 11: Social Venture Startup Lessons - The Tipping Bucket

Be social.

Page 12: Social Venture Startup Lessons - The Tipping Bucket

• Talk to people. Lots of people.

• ESR Center (Todd and Aaron)

• Center for Entrepreneurship (Mentor Program)

• Student Groups

• Students for International Development

• Students for Social Entrepreneurship

• Web Startup Group / CEO

• Trains, planes and automobiles

Page 13: Social Venture Startup Lessons - The Tipping Bucket

• Engage with Social Media

• First, Listen!

• Learn to use a feed-reader

• Follow strategic people on Twitter

• Then, Join the Conversation

• Compliment

• Critique

• Connect

• Collaborate

Page 14: Social Venture Startup Lessons - The Tipping Bucket

Double-Dip at every

opportunity.

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• Get Credit for your work!

• Social Entrepreneurship Courses

• BUS372

• MBA632

• Course Projects

• Academic Internships

• Mentored Research

Page 16: Social Venture Startup Lessons - The Tipping Bucket

“They’re more like guidelines,

anyway.”

Page 17: Social Venture Startup Lessons - The Tipping Bucket

• Your Business Plan is a working document

• Rip off (I mean, learn from) the best.

• SVC winning plans in the ESR center

• More winning plans online

• Revise, Revise, Revise

• Run Scenarios

• “Cases” (base, conservative, best, etc.)

• Find the data

• Design matters.

Page 18: Social Venture Startup Lessons - The Tipping Bucket

ASK!

Page 19: Social Venture Startup Lessons - The Tipping Bucket

• PR and Media Relations

• Prepare press releases

• Cultivate relationships with local media

• Pitch local/national media

• 2-4 hours/week

• Social Media

• Manage Tipping Bucket Twitter, Facebook and YouTube accounts

• Contribute to the Tipping Bucket blog

• Help build social media strategy

• 3-6 hours/week

Page 20: Social Venture Startup Lessons - The Tipping Bucket

• Video Production

• Storyboard/produce/edit 60-sec “How it Works”

• Produce/edit 30-sec “I can change the world”

• Assist project partners with video production

• Animation, 2.5D and film experts needed

• 5-10 hours/week

Page 21: Social Venture Startup Lessons - The Tipping Bucket

• Fundraising Support

• Research and profile potential large donors

• Help craft targeted pitches

• Coordinate logistics of “Founders’ Circle” capital campaign

• 2-4 hours/week

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