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Starting Now!

Presented by

Tyler GarnsDirector of Marketing,

Infusionsoft

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This is not a demo

This is not a demo of Infusionsoft

Please visit http://www.infusionsoft.com/demo

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Overview:What’s with all the social media craze?

Why does social media work for some, and not for others?

How you can build the RIGHT social media strategy and save a ton of time

How to make money using social media

Case study: 60 days, 2K people, How?

Slides & Infusionsoft offer for those interested

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52,300 Google resultsfor “social media fad”

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fad: fad/fad/Noun: An intense and widely shared enthusiasm for something, esp. one

that is short-lived; a craze.

The mullet is here to stay

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Many people have wondered if it’s a fad because they’ve struggled to get

results

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For some: social media is an excuse

for doing HARD work (like thinking)

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News flash: For many of you (who are in denial), social media has been a COLOSSAL waste of time.

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But, everyone’s doing it!

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Are you copying someone who is failing?

80% of

businesses

fail in the

first 5 years

Dudes - this is AWESOME!

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Time To Retrain Your Brain

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<<< REWIND

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Typical Customer Lifecycle

Generate Interest

Sell, Sell, Sell

Get New Customers

Sigh Of Relief

Go Do It Again

Problem: 3 Holes In Your Funnel

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Growing Sales w/Typical Customer Lifecyle

Generate Interest to get 100 prospects

10 People Buy

What if I want to double my sales?

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How to Double SalesDouble Ad Spend

Double Time Spent Generating Traffic

Double Sales Efficiency

All of these are out of reach for small business

Why?

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Holes In Your Funnel

Hole #1: Lost Traffic

Ask yourself: How much traffic came to my site today and left without me capturing their info? How will I ever follow up with them again?

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Holes In Your Funnel

Hole #2: Lost Leads

Usually 10% of leads are HOT - we convert those

What about the rest?

What about the people who aren’t ready to buy now?

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Did You Know?How many

leads each

month are labeled as “bad” and dumped into hole

#2?

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Holes In Your Funnel

Hole #3: Lost Customers

You lose 68% of customers because of INDIFFERENCE*

Are your customers buying more?

Are they referring?

*According to a study conducted by the Technical Assistance Research Project in Washington D.C

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Without a plan you fall into the Typical Customer Lifecycle Trap

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Poll:Are you falling into the Typical

Customer Lifecycle trap?

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Poll responses:

34% - I’m totally trapped

50% - I have 2 0f the 3 holes

14% - I have one hole in my biz

2% - My customer lifecycle is perfect

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Holes in your funnel are a result of

focusing on tools & tactics - while

ignoring strategy

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Can you imagine?POINT “A” - SAUDA

POINT “B” - NOIDA

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Any “expert” that says with “You

MUST do X” where X is a tactic (or a

tool), is an “expert” to be

wary of!

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Don’t buy any tool or try any tactic if you don’t have a map!

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What’s The Result?

CHAOS

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Tools + Tactics (without strategy) = CHAOS

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Build the Strategy First

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Framework for Strategy: The Perfect Customer Lifecycle

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Service BusinessAttract Traffic

Capture Leads

Nurture

Convert Sales

Deliver & Satisfy

Upsell

Referrals

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Heating & Air Conditioning

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Poll:How much more

revenue per month could your business be producing if you had a clear M.A.P in

place?

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Poll results:20% - $1,000/month

35% - $5,000/month

23% - $10,000/month

22% - $25,000/month or more

That’s $117MM per year in lost revenue (from 1,000 small businesses)

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What would it be worth?

Text

Download the template:http://bit.ly/pcl-template

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5 Stages to Use Social Media

Attract Traffic

Capture Leads (a bit trickier)

Nurture Prospects

Deliver & Satisfy (Customer Service)

Get Referrals

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Social Media Money Formula

(R-Cg) * (F*Cr*Or*Pr) - h * T = Profit

Memorize it! :)Just Kidding

Go to: http://bit.ly/socialmediamoneyformula

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Social Media Money Formula

R = Revenue per sale

Cg = Cost of goods

F = Number of followers/friends

Cr = Click rate (what % of followers click on your social media links and go to your site)

Or = Opt-in rate (what % of the people that clicked opted into receive info from ou via email)

Pr = Purchase rate (what % of the people that opted in actually bought from you)

h = Hourly rate for your social media efforts

T = Amount of time you spend on social media

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Attract Traffic with Social Media

Use social media to drive traffic to excellent content (blog post)

Capture leads where you deliver the content (give them MORE content)

Follow up with social media & email

Provide value, then sell

If you have a local business, use FourSquare & others to drive local traffic directly

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Attract Traffic with Social Media

Good for traffic: Facebook, Twitter, YouTube, LinkedIn,

Capture leads where you deliver the content (give them MORE content)

Follow up with social media & email

Provide value, then sell

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Capture Leads with Social Media

Typically requires some type of integration

Or put a web form on your Facebook page

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Email is still the “inner sanctum”

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Nurture Leads with Social Media

Use email to drive leads to your social media profiles, content, etc that moves them closer to the sale

If you’re tricky, integrate your CRM/marketing automation to send SM updates as part of drip campaigns

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Customer Service with Social MediaMonitor your brand (HootSuite, Tweetdeck, Sysomos)

Monitor competitors

Respond to inquiries

Help customers that are struggling

Ask for reviews (Yelp, etc.)

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Case Study

ThinkBigArt.com

In 2 months, I built an email list of 2,000 photographers

Sold many copies of an info product

Almost entirely on Twitter

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Tracking SM in GA

Old Way

New Way

http://www.tylergarns.com/infusionsoft-lead-tracking

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Lead Source ROI Reports

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What is Infusionsoft?

If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft.

Infusionsoft is less expensive than adding all those thing together, and it has some secret sauce (hint: automation) that you can’t get anywhere else.

#1 Marketing Automation solution for small business, used by 6,000+ businesses and many gurus.

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http://www.infusionsoft.com/demo

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Who does it work for?Professional Services

Doctors, Lawyers, Realtors, Marketing Agencies, Etc.

Household Services

Carpet Cleaners, Heating & A/C, Pool Cleaners, Pest Control

Internet/Info Marketers

Educational products, Authors, Speakers, Marketing product

Online Retailers

Watches, tents, model trains, widgets, etc.

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From the BIG guys...

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to...Patrick bought 30 days ago

28 eCommerce transactions

Lead capture forms on his site

Starting to leverage affiliates

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and...Shortly after Camilo Rodriguez (mortgage broker) signed up with Infusionsoft.....

“I was so reluctant to get the Quick Start Bundle, but you know what? You have to do it. This is awesome. I would love to become an expert at this because I know it’s going to pay off over time.

I owe you so much.... I have received so far about 20 notifications.... amazing... Thanks Scott, thanks truly.”

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“The difference between an ordinary business and an extraordinary business is

implementation.”

- Bill Glazer

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Quick-Start BundleReserved for YOU

Dedicated Success Coach

Kick off Strategy Session

Custom Marketing Automation Plan (M.A.P.)

2 Campaign Configurations

2 Flex Blocks (Not one-size fits all)

$2,000

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Call your rep, or: 866.800.0004 ext 1

http://www.infusionsoft.com/demo