Social Publish: More Than Just a Press Release

Jason Kintzler @jasonkintzler

Founder, PitchEngine

Laurie Mahoney @channermahoney

Manager, Product Marketing, Cision

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How to Participate Today

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Submit text questions Q&A addressed at the end of today’s session

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Webinar Hashtag #cision

Follow Us!

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Industry Update: PR/Marketing Silos

coming down

Who is PitchEngine?

What is Social Publish?

Case Studies

Demo of Social Publish

Q&A

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so who is

PitchEngine was dreamed up by Jason Kintzler in 2008 a

former journalist turned PR guy

Unlike traditional wire services, PitchEngine enabled users to

openly create and share their own content, while including

images, videos and attachments.

Social publishing tool that enables business and organizations

to engage with the media, their customers and influencers

Alternative to a traditional press release or can supplement a

traditional press release

?

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What's difference between a story

and a press release?

Press release has to be “news” and is written in a traditional

format (who, what, when, where, how).

• Can’t be political, controversial, featured articles

• Written for the media

A “story” is written for your target audience – consumers,

constituents, employees.

• Write the way your audience would want to read their news

• “Brand Journalism”

A press release can be a “story”

• Clients may choose to rewrite their press releases in a different format

or simply post them as they would a press release

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Shift in the industry

From Press Releases to Branded Content

From pushing out news to telling your story direct to your

audience

Sharing content vs. optimizing content for search engines

Marketing people become their own journalists

• Not waiting for others to tell your story

• Become your own storyteller

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The integration of PitchEngine &

Influencers into CisionPoint

What is the Social Publish offering?

Package includes:

Unlimited “stories” on

PitchEngine.com for 1

brand/company

Unlimited

photos/videos/documents

Unlimited stories on CisionWire

(SEO only) for 1 brand/company

Digital Influencer Database

1 Facebook Newsroom

1 Customized Newsroom

Social Publish in

Action

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Share Your Story from CisionPoint

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Create a Newsroom

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Build Your Story

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New fields available

Twitter Pitch

Quick Facts

Website Links

Jason Kintzler @jasonkintzler

Founder, PitchEngine

Laurie Mahoney @channermahoney

Manager, Product Marketing, Cision

Thanks for joining us!

Questions?