View
11.491
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Full notes here on my blog: http://bit.ly/3bMXHR As our social network sharing behaviors become more integrated into our mobile experiences, it is increasingly necessary to design what we've previously called "off line" experiences to spread online.
Citation preview
THE SOCIAL NETWORKIN YOUR POCKETOff-line experiences playing by online rules
2009 MIKE ARAUZ // 2
Digital technology has rapidly transformed the way we live.
2009 MIKE ARAUZ //
2009 MIKE ARAUZ //
The way we communicate.
3
2009 MIKE ARAUZ //
The way we get information.
4
2009 MIKE ARAUZ //
The way we organize social action.
5
2009 MIKE ARAUZ //
The way we entertain ourselves.
6
2009 MIKE ARAUZ //
The way we document our lives.
7
2009 MIKE ARAUZ // 8
SOCIAL!?
2009 MIKE ARAUZ // 9
BLOGSFACEBOOK
YOUTUBE
SOCIALBOOKMARK
REVIEWS
WIKIPEDIA
2009 MIKE ARAUZ // 10
Haven’t we always
been social?
(Some of us more so than others.)
2009 MIKE ARAUZ //
2009 MIKE ARAUZ // 11
MYIDENTITY
MY FRIENDS
MY ROLE
2009 MIKE ARAUZ // 12
IMPLICIT EXPLICIT
2009 MIKE ARAUZ // 13
Experiences are spread deliberately in this social environment.
2009 MIKE ARAUZ // 14
WHY WE SHARE:
STRENGTHENMY BOND
DEFINE OURCOLLECTIVE
IDENTITY
GIVE MESTATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
2009 MIKE ARAUZ // 15
WHY WE SHARE:
STRENGTHENMY BOND
DEFINE OURCOLLECTIVE
IDENTITY
GIVE MESTATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
2009 MIKE ARAUZ // 16
WHY WE SHARE:
STRENGTHENMY BOND
DEFINE OURCOLLECTIVE
IDENTITY
GIVE MESTATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
2009 MIKE ARAUZ // 17
WHY WE SHARE:
STRENGTHENMY BOND
DEFINE OURCOLLECTIVE
IDENTITY
GIVE MESTATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
2009 MIKE ARAUZ // 18
How do you design experiences that spread?
2009 MIKE ARAUZ //
Know the community.
19
2009 MIKE ARAUZ // 20
Understand their desires.
2009 MIKE ARAUZ // 21
Give them the tools to share the experience.
2009 MIKE ARAUZ // 22
You thought the internet changed quickly... you should see mobile.
2009 MIKE ARAUZ //
2009 MIKE ARAUZ // 23
Years to reach +50MM internet users:
YR 1
DESKTOP INTERNET
(NETSCAPE)
YR 2 YR 3 YR 4 YR 5
50 MM USERS
MOBILE INTERNET -(IPHONE & IPOD TOUCH)
Source: Mary Meeker, Morgan Stanley, “Economy + Internet Trends”, October 2009
2009 MIKE ARAUZ //
Number of people using social network sites on mobile devices:
24
Source: http://blog.nielsen.com/nielsenwire/online_mobile/global-mobile-strategies-for-growth/
JULY 2008 JULY 2009
18.3 MM6.4 MM
2009 MIKE ARAUZ //
% of mobile web users who post status updates via Twitter or another service:
25
Source: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx
APRIL 2009 OCTOBER 2009
11% 25%
2009 MIKE ARAUZ //
Over 65 million people use Facebook on their mobile devices, that’s 26% of all users.
26
Source: http://blog.facebook.com/blog.php?post=129875017130
2009 MIKE ARAUZ // 27
Mobile technology is making all experiences digital and social.
2009 MIKE ARAUZ //
OFF LINE
REAL-WORLD
IN STORE
IRL
MEATSPACE28
2009 MIKE ARAUZ // 29
New rules apply.
2009 MIKE ARAUZ //
ONLINE
SOCIAL MEDIA
WEB 2.0
CYBERSPACE
ON SCREEN30
2009 MIKE ARAUZ // 31
New challenges and opportunities await.
2009 MIKE ARAUZ //
2009 MIKE ARAUZ // 32
Mobile Location-based Apps:
2009 MIKE ARAUZ // 33
2009 MIKE ARAUZ // 34
2009 MIKE ARAUZ // 35
2009 MIKE ARAUZ // 36
2009 MIKE ARAUZ // 37
2009 MIKE ARAUZ // 38
2009 MIKE ARAUZ // 39
Mobile Augmented Reality:
2009 MIKE ARAUZ // 40
2009 MIKE ARAUZ // 42
Mobile Social Network Concepts:
Facial Recognition
SocialTagging
2009 MIKE ARAUZ // 43
Where do we go from here?
2009 MIKE ARAUZ //
2009 MIKE ARAUZ //
Every experience should be designed to spread through a digital social network.
44
2009 MIKE ARAUZ //
What community will spread this experience?
45
2009 MIKE ARAUZ //
How will this experience serve the shared desires of the community?
46
2009 MIKE ARAUZ //
Are we providing the community with the right tools to spread this experience?
47
THANK YOU.Mike Arauz, Strategist at Undercurrentblog: www.mikearauz.comtwitter: @mikearauzemail: [email protected]