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Social Media Tools and Tips for IECs
Welcome!
January 24, 2017
We will begin our presentation promptly at 11:00 a.m. pacific time
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This session is being recorded
• Recording available within 24 hours
• https://uci.webex.com
• Select Event Center
• Click on View Event Recordings
• Recording available for the next few weeks
Session Outline • Overview of the Independent Educational Consultant
Certificate Program– Program requirements– Cost and schedule information
• Guest Presenter– Pete Codella, MBA, APR
• Q&A
• Contact Information Lisa Hoang
Program Manager
05/01/2023 Slide 4
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Certificate Program Overview
• Fully online
• Addresses the skills and subject matter required for a successful career as an Independent Educational Consultant
• Acquire the basic knowledge to start, open, and expand a successful educational consulting practice
Program designed for…
• Individuals interested in transitioning into the college admissions consulting profession
• Beginners launching a new private educational consulting firm
• Experienced consultants seeking additional professional development
Certificate Requirements• Entire program consists of 7 courses (15 units total)
– 5 required courses– 2 electives
• Most students complete two courses per quarter and are finished in one year
• Cost of each course: $685
• A grade of “C” or better in all courses
• Must complete Declaration of Candidacy
Certificate Requirements Certificate consists of 7 courses total
5 Required Courses:
• Principles of Educational Consulting
• Navigating the Financial Aid Network
• College Admissions Consulting Resources
• Developing an Independent Educational Consulting Business
• Independent Educational Consulting Practicum *prerequisite
Certificate Requirements Choose 2 elective courses
• Working with Students with Learning Differences
• Marketing and Public Relations for the Educational Consultant
• Consulting Transfer, Summer, and Gap Year Students
• Social Media for the Independent Educational Consultant
• American College Consulting for the International Student
Schedule of Spring 2017 Courses
• Principles of Educational Consulting – March 27th – May 14th – $685
• Navigating the Financial Aid Network– March 27th – May 14th – $685
Registration opens January 27th! Call 949-824-5414 or enroll online at
http://ce.uci.edu/iec
• College Admissions Consulting Resources – April 10th – June 4th – $685
• Developing an Independent Educational Consulting Business– April 10th – June 4th – $685
• Independent Educational Consulting Practicum– March 27th – June 4th – $685
Spring 2017 Courses (cont.)Elective Courses
• Working with Students with Learning Differences– March 27th – May 7th – $685
• Consulting Transfer, Summer, and Gap Year Students – April 17th – May 21st – $685
• Social Media for the Independent Educational Consultant– April 10th – May 14th – $685
Cost of Certificate Program
Approximate Cost for Entire Program
• $4795 course fee for seven online courses
• $125 certificate candidacy fee
• Some courses may require textbook(s)
Online Schedule
Social Media Tools & Tips
for Independent Educational Consultants
by Pete Codella, MBA, APRJanuary 24, 2017
about me
20+ years communications experience
Worked in: higher ed, print industry, digital marketing, performing arts, PR/ad agencies, consulting
MBA and Accredited in PR
@codella
agenda
Google searchKeyword strategyToday’s popular social media platformsBest practicesMultimedia: video, infographicsFree online toolsWays to monitor success
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research
Find out what people are searching forGoogle AdWords keyword plannerSurvey your clientsCreate content based on those keyword phrasesWebpages, blog postsSocial media postsMultimedia
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inform
Tell people what to search fore.g., ‘digital public relations’Educate your target audience
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content, content, content
No mater the approach, your strategy hinges on good, quality, effective, search-optimized content.
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Content is king – give it an appropriate throne.
tip
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what?
Thought leadershipEducationInformationEntertainmentDid you know facts/figures
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where?
Your online home base = website/blogRecommendation: WordPress, on a domain you ownPopular social media platformsEmailDirect mailFliers, brochures, posters, etc.
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when?
Follow best practices for the respective platformsPoll your constituentsGoogle: ‘best times to post on social media’
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why?
You want people to think of you first – to know you’re the educational consultant expert in their area
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Use a page; put keywords in the URL if you canFollow built-in guides to optimize the pageInvite your friends to like your pageProvide value: education, insight, did you know facts/figures,
behind the scenesGet your page audience to: your website, added to your
email list, your events, etc.
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image sharing
A picture’s worth a thousand wordsEasy to shareCan be compelling
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tip
Don’t reinvent the wheel. Find and follow others in your industry who are using social media to tell their story.
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Best for professional connectionsPosition yourself as a thought leader in the spaceMaximize your profilePost about newsworthy, informational or entertaining itemsComment on newsworthy/noteworthy items and what
others shareLink to your website/blog
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Best for real-time news/info sharing/commentingImages and video get more engagement (this is true on all
platforms)
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some tools
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measurement
Align activity with business objectivesPay attention to platform metricsVanity metrics vs. growth metricsFocus on engagement and what it leads to
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Check out: bit.ly/biz-mtrx & bit.ly/2manysmtools
Q & A - Please submit your questions…
• In the event we are unable to answer all questions, please feel free to email them to the address below and we will be happy to respond electronically.
Program Contacts
• Angela Jeantet, Program [email protected] (949) 824-2033
• Lisa Hoang, Program [email protected](949) 824-9304
• Address UCI Division of Continuing Education Education and Business Programs P.O. Box 6050, Irvine, CA 92616-6050
• Web: http://ce.uci.edu/iec
