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Introduction presentation for social media starters, using the rainbow as a metaphor.
Citation preview
What’s at the End of Social Media
Picture by M
anicho
by Nick Decrock, @ndecrock
the rainbow theory
“If you want to spot a rainbow, you need to knowwhere it starts or ends.”Define where you want need to start and want to achieve in the end.
- Social Media, the Rainbow theory
Of course you want
this.
Social Media has as many
myths asthe rainbow
phenomenon.
Where will you be social tomorrow ?
Make your own rainbow
UnitedColors
of SocialMedia
The Conversation Prismby Brain Solis
Building bridges, starting
conversations
Social media ≠ a hype
EGO
TAKE
PART
EXPRESS
CURIOUS
your them
us
@ndecrock
Human drivers for Social MediaKey cornerstones for every strategy
People����������� ������������������ are����������� ������������������ curious����������� ������������������ species,fill����������� ������������������ in����������� ������������������ this����������� ������������������ need.
People����������� ������������������ just����������� ������������������ want����������� ������������������ to����������� ������������������ be����������� ������������������ part����������� ������������������ of����������� ������������������ something.����������� ������������������
People����������� ������������������ like����������� ������������������ to����������� ������������������ express����������� ������������������ their����������� ������������������ opinion.����������� ������������������ *like*
email web
TV radio
PR event social
Social media ≠ a medium
Social Media ≠ Medium
Social Media is the human connection between media.
The best investmentin social media is ...
... an investment in marketing.people / product / price / promotion / ...
People want to talk about your product or brand.
Give them a reason to.In average, there are almost 25 million conversations about brands ... per week.
Look ! A rainbow ! Wow ...
Make your own rainbow !
Listen
Learn
ShareJoinEngage
How to let the
sun shine
?
How to get into the
cloud?
How to look
for that pot of gold
?
LISTEN+ LEARN
PARTICIPATE+ ENGAGE
LEADS, LOYALTY+ SALES
✓ knowledge✓ inspiration✓ golden network✓ new products✓ better marketing✓ yes ... money !
“Saying what we think gives us a wider conversational range than saying what we know”
So what’s @ the end of social media ?
and enjoy the rainbow.Thank You
Picture by M
anicho
Nick Decrock@ndecrock on Twitter