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Social Media That Speaks To Your Customers
Michael BowersDirector of the Center for Workforce Development at Columbus State
District Center Manager for Ohio SBDC at Columbus State
Former Director Columbus Venture Network
Former VP of Technology Business Development at the Columbus Chamber
Columbus State Community College
E-mail [email protected] https://about.me/michaelbowersBlog http://seekingawesome.com/Twitter http://twitter.com/MichaelBowers
https://twitter.com/CbusWorkforceFacebook https://www.facebook.com/michael.bowers
https://www.facebook.com/csccworkforce https://www.facebook.com/SeekingAwesomeBiz
Instagram https://instagram.com/michaelbowers/Google + http://gplus.to/MichaelBowersPinterest http://pinterest.com/michaelbowers/LinkedIn http://www.linkedin.com/in/mbowers030
Some of My Social Outposts
Seeking Awesom
eReal Talk on Business,
Career and LifeSeekingAwesome.com
Everything you do to promote your business to get
customers to buy your product / services on a regular basis
What Is Marketing?
What is Sales?
The exchange of goods or services for
money
Content Marketing means creating and sharing valuable free content to attract and convert prospects
into customers, and customers into repeat buyers.
The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
via www.copyblogger.com
What Is Content Marketing?
The image and perception are you trying to create for your prospective
customers.
Remember, you don't own your brand your customers do. You set the stage and do
everything you can to help people see the brand the way you want them to see it.
However, at the end of the day how they see your brand is up to them.
What Is Branding?
Be Remarkable
Being Good Is Easy To Ignore
Want To Hear From You
Want To Ignore You
Work The Edges
Social Activity Is A Funnel
Activities Need To Lead To “Conversion”
Your website represents your business.
It needs to help customers do (WHAT) with your business.
What Do You Want Your Site To Do For Your Business?
Class 13: Web Development Concepts22
Tell “Your” Story
You have to create content ~ Get in the habit of writing
Embrace Brevity ~ Not everything is a 5,000 word manifesto. Remember your content will
probably be read on a 4 to 5 inch screen
Keep it simple ~ This isn’t English class. Write to your audience.
Most important
Be Helpful
Know Yourself
Focus On What Is Important
Set Yourself Apart
Build Trust
Social Media
Before I start…
Don’t be afraid to pick up the phone and meet personally.
Focus on sales not clicks and likes
Don’t Forget The Funnel
Personal Facebook Page
Facebook Page
Twitter.com/MichaelBowers
twitter.com/CbusWorkforce
LinkedIn Pulse
YouTube Content
YouTube Testimonials
YouTube Interviews
YouTube Interviews
Visual Social Sharing
Podcasting
Snapchat
Live Streaming - Periscope
You can manage your sites from a single tool.
You don’t have to go to each site and it doesn’t take that
long.
SM Management
Hootsuite.com
Listen With Hootsuite
Post With Hootsuite
Final Thoughts (Almost Done)
To Succeed with Marketing you need to be Strategic and Intentional with your
activities
Everything is always impossible before it works.
That is what entrepreneurs are all about – doing what people have told them is impossible.
Seeking Awesom
eReal Talk on Business,
Career and LifeSeekingAwesome.com
