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A Comprehensive Social Media Strategy December 2009 1 • Follow Keywords • Detect Major Events Monit or • Influencer Outreach • Track & Save Progress Engag e • Conversation Trends • Key Performance Indicators • Identify Highlights for Executives Analyze & Report

Social Media Strategy

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Page 1: Social Media Strategy

1

A Comprehensive Social Media Strategy

December 2009

•Follow Keywords•Detect Major Events

Monitor•Influencer Outreach•Track & Save Progress

Engage

•Conversation Trends•Key Performance Indicators•Identify Highlights for ExecutivesAnalyze &

Report

Page 2: Social Media Strategy

2

Solutions Summary

Monitor Sentiment & Engage

Boost Efficiency Track ROI

Digital Campaigns

Industry Analysis Widgets

Analytics

Trend Back-

TestingImpact

December 2009


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