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Social Media: Recommendations for Australian Businesses
Image Credit: Khalid Albaih, Flickr
• What is social media for an organisation?
• How is it being used by Australians?
• Brand Awareness Case Study: Origin Energy
• Reputation Management Case Study: Rental Organisation
• How can Infigen Energy be involved?
Agenda
What is social media for
an organisation?
It’s all about human beings.
Over 10 million Facebook users now in Australia.
Facebook represents almost 1 in every 5 pages viewed
online by Australians during September 2010.
77% of online Australians watched video content on
their computer at least once in September 2010 and a
further 26% watched video on their mobile phone.
Online spending grew 12% in Australia in 2010.
How are Australians
using social media?
Brand Awareness Case Study:
Origin Energy
Aim: Improve Origin Energy
brand awareness and sentiment
Image Credit: Origin Energy
Solution: rally communities in
‘Sustainability Drive’ competition
Image Credit: greenfoodie.com.au
Execution: online micro-site
Promotion: print, TV & blogger
outreach – Mammamia
Image Credit: thenewspaperworks.com.au
Results: thousands of entries,
awareness and positive sentiment
Image Credit: Origin Energy
Results: real people, real
sustainability throughout 2011
Image Credit: Caltex
Reputation Management Case Study:
Rental Organisation
Aim: Improve online reputation
and brand sentiment
Image Credit: Slightly North
Solution: Real-time social media
monitoring for brand keywords
Execution: capture data, combine with
insight and present opportunities
Results: resolved customer
complaints early, before escalating
Results: increased online share of
voice and improved sentiment
19
Approach
What’s Next:
How can you be involved?
Research & Monitoring
Social Media Strategy
Strategy Execution
Evaluation & Measurement
Training & Development
Questions?
More information?
Hannah Law
Head of Social Media, Switched on Media
@hannahlaw or @switchedonmedia
www.switchedonmedia.com.au
