Douglas G. BrightSocial Media, PR & Marketing

Ninja

The Goals Coordinate with E-Commerce, Marketing, Promotions, IT, Sales, HR and

Sponsorship departments to determine a strategy how to integrate social media into their objectives and mediums (print, television, web, radio, direct mail, etc).

Connect to the desired audience and strategically engage them using various platforms/mediums.

Utilize social media to humanize the brand while increasing visibility, profitability, customer service, and brand loyalty.

Drive more repeat and new online traffic for e-Commerce and physical locations

Solicit and strategically leverage customer feedback (user-generated content) for client engagement and new client acquisition.

Use social media outlets for additional Public Relations vehicles to improve geographically specific local advertising in addition to national efforts.

Identifying and engage industry evangelists and influential online communities

Provide insight and guidance into real-time consumer response to promotions, campaigns, and new products

How To Achieve Your Goals Have The Right Strategy Get The Right Tools Have The Right Measurements Hire The Right Guy I can carry your company to the next level.

Keys to Social Media for Brands & Businesses

Measurement : Finding true ROI

Internal Ownership: SEO, SEM, PR, Marketing, Product, E-commerce

Compliance with FTC Regulations & Working w/ Legal Dept.: Disclosure of Identity, Personal/Unofficial Blogging and Outreach, Blogger Relations, Compensation and Incentives, Agency & Contractor Disclosure, Creative Flexibility. http://www.socialmedia.org/disclosure/

Social Media Policy for Employees

Transparency : Dealing with customer service issues, negative feedback, bad reviews

Tools – What tools to use to monitor and measure activity, as well as

organize and maximize resources and visibility.

Control –Maintain brand integrity, selectively joining and facilitating the conversation online

Integrating Social Media into overall marketing strategy

Potential Tools

Radian 6 Compendium Blogware ExactTarget Cotweet Seesmic HARO PitchEngine Webtrends Hubspot LinkedIn Right On Interactive

Tweetdeck Delicious Tagometer Vocus Bit.ly Omniture Facebook Myspace Twitter Foursquare HootSuite Many More…..

Douglas BrightMarketing & Social Media

Enthusiast

My Competencies & Knowledge Base:

Social Media platforms Web 2.0 Search Engine Marketing (SEM) Search Engine Optimization

(SEO) Software As A Service (SaaS) User Trends & Demographics Email Marketing Marketing, Marketing Strategy Branding Promotions Retail Industry Graphic Design HTML coding Digital signage Mobile/SMS Technology Trade Show Marketing Public Speaking

E-Commerce Sales Blogging Integrating Social Media into

traditional media Identifying industry evangelists

and engaging influential online communities

Vendor Relationships/Affiliate Marketing

Web Analytics and Measuring Campaign Effectiveness

Laws and Regulations surrounding web based advertising/marketing

Experiential Marketing Event planning/execution Event Sponsorship Proximity Marketing

Sample of Events I’ve Planned, Promoted, Managed & Executed

Online Groups & Associations Emarketing Association Network Innovative Marketing, PR, Sales Word of Mouth & B

uzz Innovators Social Media Today Sports & PR Pros Social Media Marketing Marketing Search Experiential & Non-Traditional Marketing Sports Industry Network Young Sports Professional Network And more…

Industries I’ve worked In:

RetailOld Navy, Abercrombie & Fitch

Service/HospitalityChampps, Bravo, Cheesecake Factory, O’ Charley’s

PR/Marketing/Promotions/BrandingUS Concepts, Carpe Dream, Inc., GMR Marketing, The Franchize, LLC.

Sales, Advertising, Interactive Digital/Mobile MarketingAngie’s List, Neoti

Wine & SpiritsDiageo, National Wine & Spirits, Soiree

SportsPacers Sports & Entertainment, Indiana Fever

My Portfolio: LinkedIN Facebook Twitter Yelp The Other Mayor of Indianapolis Personal Project – The New Radar

Businesses/Brands I’ve Worked With (Secured sponsorship, sold advertising, event partnerships, media coverage, represented as brand

ambassador)

Websites, Blogs, Industry Evangelists, Influential Online Communities I follow: Hubspot Social Media Today Mashable Social Media Ning.com Wired.com AdAge SocialNet Daily Seth Godin

Google Bing Marketing Sherpa Douglas Karr Jay Baer Chris Baggott Wired Huffington Post Deepak Chopra

Webinars/Whitepapers:I regularly attend 2-3 webinars/week and read whitepapers to continue my education on new trends/developments in the social media/marketing industry.

"Dispelling the Myth of the Repeat Visitor." “8 Hot Social Media Marketing Tips You Need to Know.” “How can marketers use social media sites such as

LinkedIn and Facebook to market their companies?” “Ten Innovative Ways to Use Twitter for Business.” “17 Key Differences Between Social Media and Traditional

Marketing.” “The 8 Major Differences Between Traditional and Internet

Consumers.” “What is Blogging’s Role in Search Engine Optimization

& the Social Networking Phenomenon?” More…

My Assignment

Give me a project with a measurable goal and timeline and when I

successfully complete it, then please give me the opportunity to interview for

this position.