Social Media Training, Mentoring and Management

Dangers of Not Using Social MediaDangers of Not Using Social Media

Many businesses are aware of the benefits of having a social media presence but are still watching from the sidelines.

No point getting involved just for the sake of it, or because everyone else is - but there are risks if you don’t.

If you decide to take the plunge, you’ll need a strategy

Social Media is a way of……Social Media is a way of……MarketingBuilding communitiesPursuing relationshipsFinding a jobCustomer serviceCrowdsourcingFundraisingSharing

and above all, being social!

ImplementImplement

Learn about your audienceWho and where are they?What is their personality?Where do they hang out?

Choose appropriate channels Listen Establish goals Build your online presence

IntegrateIntegrateUse social networks to drive traffic to

your website/blogAdd social sharing icons to every post

and pageAdd your social profiles to:

Business cardsEmail signatureForum signatureBrochures/leafletsEmail newsletters

EngageEngagePost useful informationAsk questionsComment on other peoples’ updatesOffer helpRecommend someoneBe consistentBe relevantRemember the 80:20 rule!

OptimiseOptimiseConsider automationTrack your resultsBe consistent!

RecommendationsRecommendations

Start small Be yourself Build a community Use your time efficiently Don’t get distracted Always reply to comments/questions Be consistent! Ask for help if you’re stuck

Thanks for listening!Thanks for listening!Connect with me

@PurrfectSocialfb.com/PurrfectlySocialuk.linkedin.com/in/NaomiJaneJohnsonnaomijohnsonsocialmedia.co.ukpurrfectlysocial.co.uk

Phone or email me01777 249075info@naomijohnsonsocialmedia.co.uk

Thanks for listening!Thanks for listening!Connect with me

@PurrfectSocialfb.com/PurrfectlySocialuk.linkedin.com/in/NaomiJaneJohnsonnaomijohnsonsocialmedia.co.ukpurrfectlysocial.co.uk

Phone or email me01777 249075info@naomijohnsonsocialmedia.co.uk