CHINESE L

ANGUAGE

SOCIAL M

EDIA

MONITORIN

G (SMM)

TOOLS

REPO

RT

WU

GU

WE

B,

J ULY

20

13

IN THE ENGLISH-SPEAKING WORLD

• On the high-end front Sysomos/Radian6

2

ENGLISH-SPEAKING WORLD

On the more economic spectrum Hootsuite, Conversocial, many others

3

ENGLISH-SPEAKING WORLD

Cheap and effective Google Alert

4

FOR THE CHINESE MARKET

iSentia and the Brandology brand

http://www.isentia.com/cn-cn

5

FOR THE CHINESE MARKET

CR-Nielsen and its product NSI http://www.cr-nielsen.com/a/solution/2013/0416/10.html

6

FOR THE CHINESE MARKET

PR Newswire http://cmm.prnasia.com/mw/

7

FOR THE CHINESE MARKET

WPP Kantar IWOM http://cooperator.iwommaster.com/index.jsp

8