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As businesses increasingly embrace social media technology, there is a sobering realization that they are later to the party that anticipated. 50% of all Internet traffic residing in social network sites and over 60% of search results in Google are blogs. Yet the question still remains, how does a business accurately implement and monetize social media. More importantly, what are the best applications to start with today and to include in their strategic plan down the road?
Citation preview
Social Media hits the Social Media hits the slope of slope of
enlightenment!?enlightenment!?
Matthew O’Brienwww.MintSocial.com
Time
Use
of
Soci
al N
etw
ork
ing T
ools
Technology Trigger
Peak of Inflated Expectation
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
Discussion TopicsDiscussion Topics
1.1. The Internet Marketing ShiftThe Internet Marketing Shift
2.2. Launching branded social media Launching branded social media channelschannels
3.3. How to Setup Social Media How to Setup Social Media Marketing Marketing
4.4. Monetization strategies and Monetization strategies and techniques for social mediatechniques for social media
5.5. Social Media Marketing Action Social Media Marketing Action PlanPlan
What experts are saying…What experts are saying…
According to eMarketer:According to eMarketer: 74% of Americans are online.74% of Americans are online. ...50% of them are part of a social ...50% of them are part of a social
network.network. ...25% of them have joined online ...25% of them have joined online
communities.communities.
Business Week Business Week 2005: 9M blogs, 2008: 74M blog2005: 9M blogs, 2008: 74M blog Real number of active blogs 5.2M (or less)Real number of active blogs 5.2M (or less)
What experts are saying…What experts are saying…
Tom MartinTom Martin Positive Disruption With production costs so low…the With production costs so low…the
opportunity to create branded opportunity to create branded micro-content that consumers will micro-content that consumers will invite into their lives becomes a invite into their lives becomes a financial reality with a huge ROI financial reality with a huge ROI upside; it's advertising that people upside; it's advertising that people want to watch.want to watch.
The Internet Marketing The Internet Marketing ShiftShift
WebsiteDevelopment
Budget
OnlineMarketing
BudgetWebsite
Dev.Budget
OnlineMarketing
Budget
Online Marketing - 1996
Online Marketing - 2006
SocialMediaMktg.
Online Marketing - 2008
2. How to launch branded 2. How to launch branded online marketing channelsonline marketing channels
TRUE or FALSE:TRUE or FALSE:
Take mainstream advertising and Take mainstream advertising and content, launch it on Social Networks content, launch it on Social Networks and it will flourish.and it will flourish.
"Frequency of message is not the "Frequency of message is not the idea here," Mr. Murray said. idea here," Mr. Murray said. "Frequency of contact is." Charlene "Frequency of contact is." Charlene Li, VP and principal analyst at Li, VP and principal analyst at Forrester Research.Forrester Research.
3. Social Media Marketing 3. Social Media Marketing & Branding by Design& Branding by Design
OnlinePublishing
Hub
PRSites
EzineArticles Video
Communities &Syndication
Web 2.0 World
NetworkingCommunities
AdvancedNetworking
Communities
Call to Action Web Pages
Inbound Links and Traffic to
Web Video Networks
4. Monetization of Social 4. Monetization of Social Media Media
While everyone hasn't agreed on While everyone hasn't agreed on one specific metric yet, one specific metric yet, marketers can measure the marketers can measure the effectiveness of their campaigns effectiveness of their campaigns through a variety of factors, such through a variety of factors, such as:as:
- time spent on sitestime spent on sites- their friend/prospect basestheir friend/prospect bases- how many times their brands are how many times their brands are
mentioned in conversation. mentioned in conversation.
4. Social Media Branding 4. Social Media Branding ChannelChannel
Sponsorship
5. Social Media Marketing 5. Social Media Marketing Action PlanAction Plan
1.1. Target 5 site to create marketing Target 5 site to create marketing channelschannels
2.2. Make each channel uniqueMake each channel unique3.3. Publish on blog (your own AP) and Publish on blog (your own AP) and
syndicate to marketing channelssyndicate to marketing channels4.4. Create ads, links and sponsorship Create ads, links and sponsorship
spacespace• Videos intro and outroVideos intro and outro• Blog posts and commentsBlog posts and comments• Social NetworksSocial Networks
5.5. Communicate and build online Communicate and build online communitiescommunities
5. Other Marketing Channels5. Other Marketing Channels(you may be overlooking)(you may be overlooking)
Profile Pages (Branded Channels) for Profile Pages (Branded Channels) for VideoVideo
- FastPitchNetworking.com - Twitter.com and and Plurk.com- EzineArticles.com- MerchantCircle.com- Naymz.comNaymz.com- Plaxo.comPlaxo.com- BlogCatalog.comBlogCatalog.com- YouTube.comYouTube.com- ZoomInfo.com and Xing.comZoomInfo.com and Xing.com
Open DiscussionOpen Discussion
Q and AQ and A
Contact InfoContact Info Discussion TopicsDiscussion Topics
Mint Social Mint Social Google JuiceGoogle Juice
Matthew O’BrienMatthew O’Brien 140 Character Resume140 Character Resume
602.206.8089602.206.8089 Social Networks & IMSocial Networks & IM
[email protected]@MintSocial.com Social Media Alias Social Media Alias
