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Social Media Luncheon for the AEC/Commercial Real Estate Industries

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Learn how social media is applied in the architectural, engineering, construction and commercial real estate industries. How you can use social media to improve marketing effectiveness while reducing costs. Find out if social media vs. traditional marketing tools is best for you and how they integrate into your plan.

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Page 1: Social Media Luncheon for the AEC/Commercial Real Estate Industries

GREG TANAKA, CEO, EYE STALKS CORPORATIONGreg Tanaka is CEO of Eye Stalks Corporation (www.EyeStalks.com). Greg also serves on the Palo Alto Planning and Transportation Commission, served on the Palo Alto Infrastructure Blue Ribbon Commission, been an Owner-Builder and Architect, and is a Caltech and UC Berkeley engineer alumni. Eye Stalks provides the only social media-based construc-tion camera solutions for the commercial construction industry. These systems are used for marketing purposes and to also help project teams collaborate more effectively. Eye Stalks is also introducing pedestrian and vehicular traffic moni-toring solutions for the retail and commercial real estate industries.

JOSHUA BOLTUCH, CMO, HONEST BUILDINGSJoshua Boltuch is Chief Marketing Officer of New York City based Honest Buildings, Inc. – an online real estate platform that allows users to find and compare information about any building in the U.S., just by typing in an address. Honest-Buildings.com offers members free networking and premium business development tools so owners, service providers and tenants can connect with one another, exchange offers and services, and do more business more efficiently. Prior to Honest Buildings, Josh was co-founder and co-CEO of AmieStreet.com, the first dynamically priced digital music service where songs start free and go up in price the more popular they become.

MARK TRANG, CEO AND CO-FOUNDER, SOCIAL PANDASMark Trang is CEO and Co-Founder of SocialPandas, a San Francisco-based software startup that helps companies turn Facebook Likes and Twitter Tweets into leads and revenue. Previously, Mark held product and marketing executive roles at Salesforce.com (CRM & sales tools) and LivePerson (online chat for sales & customer service). He holds an undergradu-ate and MBA degree from UCLA and is a frequent tech industry speaker at conferences including Web 2.0, Dreamforce, and TiECon.

MODERATOR: CARMINA A BACANI, SOCIAL MEDIA MARKETING CONSULTANT, INFUSE MARKETINGCarmina Bacani, Owner/Social Media Marketing Manager, is a Marketing Consultant with 14 years of experience, spe-cializing in the development, strategy and execution of social media marketing for small to medium-sized businesses. Carmina received her marketing degree from Capilano University in Vancouver, Canada. She has held positions within a wide range of industries, including professional services, real estate, and design. With a background in marketing and business development in the B2B and B2C markets, Carmina continues to build close relationships with business owners and managers at all levels.

Social MediaAUGUST 15, 2012

Registration 11:30am - 12:15pmPanel Discussion 12:15pm - 12:55pm

Networking 12:55pm - 1:30pm

City Club of SF155 Sansome Street, 11th Floor

San Francisco, CA

• Learn what social media is all about• How social media is applied in the

commercial construction industry• Ways to use social media to improve

marketing effectiveness while reducing cost• Social media vs. traditional marketing tools

$50/Members - $75/Non-members; Register by 8-13-12 at:http://bicb-cica-socialmedia.eventbrite.com/

for the Construction/Architecture/Engineering/Commercial Real Estate Industries

Building Industry Conference Board (BICB) and Commercial Interiors Contractors Association (CICA) present

LUNCHEON

www.cica-sf.com www.bicb.us

CICA BICB twitter hash tag will be available to tweet questions during the panel discussion. To provide a hash tag, type message on Twitter followed by #CICABICB