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larissa-fair
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2. Views on Social Media Today
3. Source: Nielsen
4. Source: Nielsen
5. Source: Nielsen and NM Incite
6. Social Media Integration
7. Share content across accounts, but save some exclusive content for fans (giveaways, discounts) 8. The same traditional marketing goals apply: increase reach, generate leads, grow subscribers, earn referrals, nurture leads, keep customers happy 9. Improve the online experience through social media give users a reason to come back