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Social Mediafor SMEs

Suw Charman-AndersonSocial Technologist

Your daily social media routine

• Routine is the key to success

• Check your RSS daily

• Schedule time

• Use tools that make it easier–Ecto/MarsEdit for blogging–desktop and mobile clients for Twitter

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Case study: eSpares

• Household appliance spare parts

• Started in 2004, 60 staff, London-based

• Original website was basic catalogue

• Moving towards more social experience for customers– Reviews– Videos– Twitter

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With thanks to

★http://www.flickr.com/photos/caseywest/346329776/

★http://www.flickr.com/photos/12148520@N00/360505392/

★http://www.flickr.com/photos/observers_pov/158778047/

★http://www.flickr.com/photos/mshades/559652022/

★http://www.flickr.com/photos/mandj98/273301364/

★http://www.flickr.com/photos/mrbeany/2942020519/

★http://www.flickr.com/photos/cyberslayer/952121271/

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Suw Charman-Andersonsocial technologist

suw.charman@gmail.comcharman-anderson.com

twitter.com/suw+44 (0)7809 718877

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