social media & home care organizations

a presentation by Sidneyeve Matrix

imag

e by

McB

eth

on F

lickr

10 ideas to increase reach, impact, & value

This presentation focuses on two areas of a social media communications strategy:

( i ) designing a content production & publication plan for socializing research and multimedia creative

( ii ) growing your network and elevating brand awareness by connecting and promoting members

strategy: design a content production & publication plan

digitalagile

shareablebite-sized

mobile-ready

white papersposition paperspresentationsnewsletters

socialize great content

scribds

1. social publishing

slideshare

2. slide sharing

facebook notes3. FB notes

infographic

4. infographics

humanizingnostalgic

emotionalauthenticengaging

photosvideosinterviewstestimonials

multimedia storytellingstrategy: create some compelling digital content to share

vimeo/youtube

5. video blogging

flickr

6. photosharing

facebook

photosharing on Facebook page

flickr

photosharing on Twitteralmost 4K views in 5 days

network developmentshare industry newsconnect individuals & groups

strategy: promote and elevate your employees & brand

demonstrate thought leadershipsupport professional branding/HR 2.0

7. industrynews tweets

Twitter search & retweet

listen for newsworthy tweets by saving keyword searches

8. build VIP lists

9. recruiting & onboarding video interviews

10. build a niche professional development social network

and/or a professional network page on LinkedIn

platform expansion thought leadershiptimely response to issuesbrand amplificationgrow event participationcrowdsource initiativesencourage P2P storytelling

return on investment:identifying business objectiveswhat else can social media help us do?

raise awareness of agenda disseminate knowledge & resourcesnational & local community cohesion/mobilizationsupport professional & family caregiversspread joy, ideas, & support social proximity

more ROI:

not sure how? we hope you'll get in touch.

sidneyeve@matrixmediafx.com@sidneyeve on Twitter

Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix