Embed Size (px)
DESCRIPTION
What are the five things every professional needs to do? Allen Blue, the founder of Linked-In says 1) Learning and Staying on the Cutting Edge; 2) Managing Your Career; 3) Doing the work; 4) Interacting with peers and colleagues; and Becoming a thought leader in your field. Tom Hood shows students examples from the CPA Profession about how social media tools can help jump start their careers in accounting.
Citation preview
1 1 1
Social Media for CPA Professionals
Student Edition
Presented by:
Tom Hood, CPA, CITP, CGMA CEO
Maryland Association of CPAs Business Learning institute
Tom Hood • Named as fourth Most Influential in
Accounting by Accounting Today Magazine • Top 150 Influencer by Linked-In • Top 25 Influencers in Learning & HR by HR
Examiner • Top 25 Public Accounting Thought Leaders
by CPA Practice Adviser • Working on Learning Management with
AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations
Tom Hood, CPA, CITP, CGMA CEO MACPA www.macpa.org Business Learning Institute (BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/
Download today’s slides at … www.SlideShare.net/thoodcpa
Our research methodology #MBSN
MACPA New Young Professional Network collaborating to identify issues
Top Seven Issues – 2012 1. Information overload (including accounting and tax
complexity) 2. Work / life balance 3. Generational issues and communications (including
upper management not sharing knowledge with the younger generation)
4. Developing networking skills 5. Keeping up with technology -- especially the cloud 6. Finding career guidance 7. Understanding social media benefits
CPA Success blog post http://cpa.tc/1ef
Five Things Every Professional Needs to be Good At
1. Learning and staying on the cu>ng edge. 2. Managing your career (yep, you have to
take charge of your own career). 3. Doing the work (research, producIvity,
communicaIon). 4. InteracIng with your peers and
colleagues. 5. Becoming a thought leader in your field.
-‐ Allen Blue co-‐founder Linked-‐In hQp://lnkd.in/HghTcX
Keeping Up With Technology
http://www.macpa.org/blog/category/6/technology-social-media
MACPA’s Journey
Tom Bill
34
MACPA’s Social Media Map
82,027 views
80,568 views
450 members 3,570 followers
1,251 connections
450 connections
Top 50 Business Blogs - 2011
Top Accounting Blogs – 2009, 2010, 2011
Why is Twi)er important?
Bill Sheridan, CAE The Business Learning Ins?tute
1. InformaIon 2. CiIzen journalism 3. Customer service 4. CommunicaIon /
collaboraIon
Case Studies On the Cover of a Magazine?
• BCG & Company – blogs, twiQer • Naden/Lean – blogs, twiQer • James Carroll – facebook, twiQer • Morris & D’Angelo
Thought Leadership
35
Social Media Engages & Shares Insights
The twiQer stream from AICPA Leadership Academy
Social Media connects us to thought leaders
Real Time Focus Group
Example of using TwiQer to get immediate real Ime feedback for this preso
Advice for today
The MarrioQ Story
“Bill’s blog makes me feel connected to the organiza7on in a way I had not felt before. I feel more informed and closer to the organiza7on than ever before.” – from a MarrioQ Finance Team member during an MACPA Professional Issues update at their HQ in Bethesda, MD ].
What if you could keep your organizaIon informed and inspired by your thoughts?
Three authors ReTweeted this blog post which menIoned their books…
hQp://www.cpasuccess.com/2012/01/the-‐top-‐ten-‐business-‐books-‐of-‐2011.html
Featured our blog post
http://dld.bz/agc8f
The post was even featured in an accounIng educator’s “daily” distributed to his followers.
Social Media to engage & connect at the NE CPE conference
Another example of using social media to engage a broader audience. In this case I used twiQer to get feedback from CPAs about the use of social media in learning. It also informed CPAs about the NE CPE Conference so they “heard” that we were working hard to improve the learning for them. The followed up with a blog post about the event and got more engagement with comments from the group.
TwiQer during the event, slideshare & blog post-‐event
It’s Bigger Than You Think – Social OrganizaIons
From: To: Hierarchy Network Command & Control Connect & Collaborate Experience Curve CollaboraIon Curve Lecturer Facilitator Push Pull
“In a period of rapid change and increasing complexity, the winners are going to be the people who can LEARN faster than the rate of CHANGE and faster than their COMPETITION.”
-‐ Tom Hood, CPA.CITP.CGMA 7/15/13 T
Why students should care about Social Media
“In-‐forming is the individual person's analog to open-‐sourcing, outsourcing, insourcing, supply-‐chaining, and offshoring. Informing is the ability to build and supply your own personal supply chain—a supply chain of informa?on, knowledge, and entertainment. In-‐forming is about self-‐collabora?on—becoming your own self-‐directed and self-‐empowered researcher, editor, and selector of entertainment.
– Thomas Friedman
Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail [email protected] Web http://www.macpa.org Blog http://www.cpasuccess.com
Follow me on:
ü Twitter : http://www.Twitter.com/tomhood
ü LinkedIn: http://www.linkedin.com/in/tomhood
ü Facebook: http://www.facebook.com/thoodcpa
ü Google +: https://plus.google.com/104372556333854919205
ü Slideshare: http://www.slideshare.net/thoodcpa
ü Youtube: http://www.youtube.com/thoodcpa
ü Second Life avatar name: Rocky Maddaloni
