Embed Size (px)
DESCRIPTION
Social Media Consistency - Skip the Overwhelm & Create a Schedule That Works
Citation preview
SOCIAL MEDIA CONSISTENCY
Lela Davidson WordCamp Fayetteville – 7/30/11
Skip the Overwhelm&
Create a Schedule That Works
WHAT’S THE POINT OF SOCIAL?
Lela Davidson WordCamp Fayetteville – 7/30/11
Facebook: 1 out of every 13 people on EarthTwitter: 140 million tweets per dayLinkedIn: 100 million accountsWordPress: 2.5 billion pages viewed per day
WHAT’S THE POINT OF SOCIAL?
Lela Davidson WordCamp Fayetteville – 7/30/11
WHAT’S THE POINT OF SOCIAL?
Lela Davidson WordCamp Fayetteville – 7/30/11
WHAT’S THE POINT OF SOCIAL?
Lela Davidson WordCamp Fayetteville – 7/30/11
Lela Davidson WordCamp Fayetteville – 7/30/11
SOCIAL MEDIA OBSTACLES
Lela Davidson WordCamp Fayetteville – 7/30/11
UNCERTAINTY: I don’t know what post and when to post.
RESOURCES: I don’t have time.
Lela Davidson WordCamp Fayetteville – 7/30/11
STEP 1: CREATE OBJECTIVES
Lela Davidson WordCamp Fayetteville – 7/30/11
What can social do for your business?
•Raise awareness•Increase contributions or event attendance•Educate your audience•Drive customers down the path to purchase•Nurture relationships (increase intimacy)•Track metrics
STEP 2: CRAFT YOUR SOCIAL IDENTITY
Lela Davidson WordCamp Fayetteville – 7/30/11
Be you, sort of.
•Create back-of-the-house policies•Integrate core values•Deliver what your audience CRAVES•Give it up, at least a little
STEP 3: ENGAGE
Lela Davidson WordCamp Fayetteville – 7/30/11
Social is 24/7, but you don’t have to be.
•Content: text, images, video, audio•Create discussion•Promote others•Create an inventory of posts/tweets/updates•Tools: TweetDeck, Hootsuite, Seesmic, Roost•Respond: Put the social in Social
STEP 4: BUILD
Lela Davidson WordCamp Fayetteville – 7/30/11
Grow your audience organically.
•Viral = luck, and luck is not a strategy•Follow, friend, chat, say hello•Promote others: @ and tag•Study others in your niche•Work toward objectives
EXAMPLE
Lela Davidson WordCamp Fayetteville – 7/30/11
•Objective 1: Launch party attendance
Facebook: sample content, event teasers, sponsor recruitment, reminders, RSVP influence, post-event list creation
EXAMPLE
Lela Davidson WordCamp Fayetteville – 7/30/11
Objective 2: Book sales
•Facebook: sample content, Amazon links, post and request reviews, tag photos•Twitter: starting relationships, chats, #BlacklistedFromThePTA, links•LinkedIn: I’m an author!
