Staying RelevantStaying RelevantHow I Stumbled Upon a REAL Solution via

Kim Madden@MaddenKim

kmadden1129@gmail.com

Main Entry: rel·e·vant Pronunciation: \ˈre-lə-vənt\Function: adjective 1 a : having significant and demonstrable bearing on the matter at hand b : affording evidence tending to prove or disprove the matter at issue or under discussion <relevant testimony>

c : having social relevance

relevance - The property or state of being relevant; Pertinencyen.wiktionary.org/wiki/relevance

relevance - A term which describes the attitude of a particular email marketing message to the particular recipient at the particular time. emailmarketingpro.org/email-marketing-terms/

relevance - The likelihood that a given web page will be of interest or useful to a search engine user for a keyword search. www.cleverclicks.com.au/glossary-r.php

relevance - A subjective measure of how well a document satisfies the user's information need. Ideally, your search tool should retrieve all of the documents relevant to your search. However, this is subjective and difficult to quantify. www.just-submit.com/glossary.php

HOW?

@DespiDoodle

Laura McPherson

• It takes patience to find the nuggets

• Honesty and respect

• Relationship drivenemotion + logic = caring strength

• Appreciation is very important many people use Flickr as a means of self-expression

Lessons Learned

Each section features . . .

• NEW designs

• Flickr photos

• New layouts and groupings, as well as traditional layouts (i.e. paisley example)

A few last A few last thoughts . . .thoughts . . .

• Flickr solved a real business dilemma

• Saved $$$ via photography and foundbetter photography

• Who knows the impact on brand & productrelevance, not to mention our entre into social media???

@MaddenKimkmadden1129@gmail.com

Thank You