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Certified Social Media Marketing Specialist ™ Program
SM Module 10
Social Media Business Practice and Implementation
www.CertificationInSocialMedia.com
Social Media Business Practice and Implementation
Implement the concepts learned in previous modules to successfully manage Social Media campaigns, create a social media marketing plan and effectively run a social media marketing business.
www.CertificationInSocialMedia.com
Social Media Business Options
• Cloud Computing – Google+• SEO Services – SEO Report $500 Five to 10 Pages• Social Media / SEO Outsourcing• Social Media / SEO Consulting• Local Social Media Services
Video Marketing - YouTube• Social Media / SEO Training and Education • Production Services
www.CertificationInSocialMedia.com
Social Media Online Businesses
• Adsense & Affiliate Income– Additional Income from Existing Websites & Blogs
– CJ.com, Linkshare.com
– Independent Affiliate Programs
– 1and1.com
– Clickbank Affiliate
– Best Practices
www.CertificationInSocialMedia.com
Social Media Online Businesses
• Amazon and Kindle
– Amazon A-Store
– Amazon Product Line
– Best Practices
www.CertificationInSocialMedia.com
Social Media Online Businesses
• Blogging and Content Marketing• Creating content, Affiliate Marketing and Adsense
Wordpress websites and BlogsBlogger
• Other Online Marketing OptionsRevResponseDirectory Marketing Selling Ads on Your Websites and Blogs
www.CertificationInSocialMedia.com
Managing Social Media Campaigns
• Basic Social Media Campaign– Opening Facebook, Facebook Business Pages
• LinkedIn Personal Account– LinkedIn Business Pages
• Google+ and Google+ Business Pages• Twitter Profiles• Pinterest, YouTube Channel(s),
www.CertificationInSocialMedia.com
Web Design Business
WordPress Web Design
– Easy to Learn
– Growing Popularity & Need
www.CertificationInSocialMedia.com
Local Social Media Marketing
– Smartphones – 60%+ of Cell Phone Users
– Businesses Need Help in Marketing
– Confusion about Social Media
– Hyper-local is Hot!• Yext
www.CertificationInSocialMedia.com
Local Social Media Marketing
– Creating an Offer
• Offer 3 Packages – They Will Take the Middle Offer– Local Sites
– Local Directories
– Review Sites
– Social Media Local
– Video Production
www.CertificationInSocialMedia.com
Creating a Video and YouTube Marketing Profit Center
– The Importance of Video
– Video Creation Options
– Subject Matter “Expert”
– Optimizing Uploaded Videos for Income
– Sharing and Embedding Videos
www.CertificationInSocialMedia.com
Fiverr and Fiverr Arbitrage
• Logo Design• Facebook “Likes” / Twitter Followers• Video Posting – 30+ Sites• Article Writing (Caution)• YouTube Views, Comments, Likes
www.CertificationInSocialMedia.com
Income from Information Products
– What Is An Information Product
– Types of Information Products• It All Begins with a Book – Write One!
– The Information Product Pipeline
– Producing Information Products
www.CertificationInSocialMedia.com
Income from Information Products
– Marketing Information Products• Give it Away First
• The Free Stuff Sells the Paid Stuff
– What a $97 Product Can do for Your Life!• Sell 1 per Day x $99 = $36,135 Extra Income
• Sell 1 per Day x $299 = $109,135 Extra Income
www.CertificationInSocialMedia.com
Create a Social Media Marketing Plan
• Proposals / Agreements• Keep them Simple
What are you offering? DetailedServices OfferedPayment Plan
• Bid High – Offer 3 Options
www.CertificationInSocialMedia.com
Social Media Online Businesses
• Signing the AgreementTurn the Proposal into the AgreementAdd the Responsibilities both Yours and Theirs
Remember that Content is ExtraPayment in Advance / 50%/50%
www.CertificationInSocialMedia.com