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An intro to Social Media tools presentation for the Houston Neighborhood Centers Inc. board and supporters.
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Social Media and Your (online) NeighborhoodCommunity building gets sweeter with the power of online networking
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
www.flickr.com/photos/csb13/191446285
Tuesday, October 27, 2009
What we’ll talk about...
• Storytelling tools on the Web
• The art of listening
• Tapping into Human Motivation
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
http://www.flickr.com/photos/23373808@N07/3988177683/
Tuesday, October 27, 2009
Doing what you do best
Tuesday, October 27, 2009
http://www.flickr.com/photos/94232810@N00/2096337817/
http://www.flickr.com/photos/35703177@N00/639154590/
http://www.flickr.com/photos/73645804@N00/440672445/http://www.flickr.com/photos/21787159@N00/352250460/
http://www.flickr.com/photos/poorfish/410056337
http://www.flickr.com/photos/21922583@N02/2430939057/
What’s your Story?
Tuesday, October 27, 2009
So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
4 Elements of Storytelling
Tuesday, October 27, 2009
Who is your audience?
???????????? ???????????? ????????????
????????????
Tuesday, October 27, 2009
Take care of your people.
Marketing success
Community love
Tuesday, October 27, 2009
Let’s talk tools
www.flickr.com/photos/thomashawk/509296254
Tuesday, October 27, 2009
All about...Blogs
Tuesday, October 27, 2009
Celebrating the life of Mac, the baby elephantwww.houstonzooblog.com
•Mac naming contest (7500 entries)
•Mac’s birthday card contests
•Elephant adoption packets (thousands sold and increased awareness)
Mac the baby elephant (2006 - 2008)
Tuesday, October 27, 2009
Embeddable pics and videos
1000’s of personal Stories
http://www.houstonzoo.org/herpesvirusresearch/
Research Fund Drive
Helping a Community heal after a tragic losswww.houstonzoo.com/mac
http://www.youtube.com/user/houstonzoo
Elephant endotheliotropic herpesvirus (EEHV)
Tuesday, October 27, 2009
U.S. Humane Society - CEO Storytellinghttp://hsus.typepad.com/wayne/
Tuesday, October 27, 2009
Find Stories that resonate with you.
Tuesday, October 27, 2009
Google Blog:http://blogsearch.google.com
Ice Rocket:www.icerocket.com
Technorati:www.technorati.com
Tuesday, October 27, 2009
Anatomy of a Blog post
Tuesday, October 27, 2009
Some great Blogging tool options:
www.wordpress.org www.typepad.com www.blogger.com
Tuesday, October 27, 2009
Read others’ Stories and tips/tricks for inspiration
• Beth Kanter: http://beth.typepad.com/
• NetSquared Blog: http://www.netsquared.org/blog
• Online Fundraising Blog: http://www.onlinefundraisingblog.com/
• The Fundraising Coach: http://fundraisingcoach.com/
• Just Giving Blog: http://justgiving.wordpress.com/
• Non Profit Tech Blog: http://www.nonprofittechblog.org/
• Read Write Web: http://www.readwriteweb.com/
• Donor Power Blog: http://www.donorpowerblog.com/
Tuesday, October 27, 2009
300 million Facebook-ers
307 million AmericansTuesday, October 27, 2009
It IS personal (but you keep control)
Avoiding someone? BLOCK THEM!
Tuesday, October 27, 2009
Pages are powerful on Facebook!www.facebook.com/pages/Houston-Zoo-Inc/15008187525#
Strong fan following
Visual announcements
Fan photos
Tuesday, October 27, 2009
Page Power in Facebook2. Listening and Engaging: Facebook Magic!
Tuesday, October 27, 2009
Facilitate offline networking
53 ‘yes’194 ‘maybe’
888 members
521 photos
Tuesday, October 27, 2009
Facebook Causes - Social Fundraisinghttp://apps.facebook.com/causes/beneficiaries/11
Track your top recruiters
Feature on your Profile page
Chipin on Facebook!
Tuesday, October 27, 2009
The Facebook Marketing Bible: www.insidefacebook.com
Tuesday, October 27, 2009
All about...Twitter
Tuesday, October 27, 2009
http://www.youtube.com/watch?v=ddO9idmax0o
Micro-Blogging with Twitter (www.twitter.com)
Tuesday, October 27, 2009
Twitter includes others in ongoing dialogue
Houston Children’s Museum on Twitter: www.twitter.com/cmhouston
Tuesday, October 27, 2009
Use as a platform to help others!
HPL on Twitter: www.twitter.com/HoustonLibrary
Tuesday, October 27, 2009
www.threadbanger.com/post/12723
How can you play with your audience?
www.squarespace.com/iphone
/www.flickr.com/photos/cybertoad/3211981392/
www.twitter.com/houstonzoo
Tuesday, October 27, 2009
www.crowdeye.com
http://search.twitter.com www.tweetbeep.com
Use free tools to track the Twitter buzz...
Tuesday, October 27, 2009
Musicians and artists promote on MySpace
Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
Tuesday, October 27, 2009
LinkedIn connects professionals
Main: www.linkedin.com
Tuesday, October 27, 2009
NPO communicator opportunities on LinkedIn
Start a group to connect your Community
Ask and answer questions
Create a poll
Tuesday, October 27, 2009
LinkedIn vs. Facebook vs. MySpace
Tuesday, October 27, 2009
Playing with Rich Media
www.flickr.com/photos/thomashawk/288335335/
Tuesday, October 27, 2009
Chronicle it all with videoUnited Way: www.youtube.com/unitedway
Zappos: www.youtube.com/user/zappos
Schipul: www.vimeo.com/schipul
Tuesday, October 27, 2009
Buy a Flip camera (seriously)
http://www.theflip.com/
Tuesday, October 27, 2009
NPOs share their challenges and triumphs through photoshttp://flickr.com/photos/camera_rwandaNPOs can qualify for free account: www.flickr.com/good
Tuesday, October 27, 2009
Tap into the Collective creativity!
http://www.flickr.com/photos/sulla55/3402883279/
http://www.flickr.com/groups/houstonzoophotooftheweek/
http://www.flickr.com/groups/houstonzoo/
http://www.flickr.com/houstonzoo/
Tuesday, October 27, 2009
http://www.flickr.com/photos/10639367@N00/1945366222/
Tracking the Buzz
Tuesday, October 27, 2009
http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)Tuesday, October 27, 2009
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
IceRocket: www.icerocket.com
Tuesday, October 27, 2009
www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine
watches for your terms and updates you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Due diligence on your StoryListening and Engaging: Tracking Tools
Tuesday, October 27, 2009
What is an Alert? (www.google.com/alerts) Listening and Engaging: Tracking Tools
Tuesday, October 27, 2009
Addictive and essential Google Reader: www.google.com/reader Tuesday, October 27, 2009
Motivations of Humans
http://www.flickr.com/photos/32323502@N00/294326851/ Tuesday, October 27, 2009
Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Discover your audience’s motivation
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
www.flickr.com/photos/49503124519@N01/2191110642/
Tuesday, October 27, 2009
Thanks for participating today!
Katie LairdSchipul - The Web Marketing Companywww.schipul.com(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatieFlickr: www.flickr.com/happykatie
Tuesday, October 27, 2009