Social Media Influence

June 2012

“Navigating Social Media LAW”

Luis-Xavier Hernandez, Global General Counsel Marketing, R&D, and Professional Services

4 STEPS TO SUCCESS

SETTING THE RIGHT MINDSET

UNDERSTANDING YOUR REALITY

OVERCOMING CHALLENGES

1. Real Time interaction (completely different way to approach content)

2. Unchartered territory (lack of legal framework)

3. Moving target (continuous innovation)

4. Alignment of several functions (HR, Marketing, Comms, PR, Media, Legal)

5. Global scope and applicability

6. Higher exposure = higher liability

DRIVING CULTURAL CHANGE

Q&As

THANK YOU