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An overview deck of social media strategy services provided by SPECK Media
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© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
Social media strategy, tactics, game plan & who we are...
and Social Media
2010
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
What’s happening? Business is changing
“People are in control social of media, not PR Firms, Marketing Departments or Strategy Firms, we need to be aware of the conversation: Listen, Plan and Partake in it.” Michael J Lis owner SPECK Media
Activities performed on social channels
Business success ultimately requires participation in the conversations that are taking place online.
Conversations in the social ecosystem.
Marketing investments must therefore create services to enable these conversations in social media. Any way you look at it, social media is here to stay and now it’s time to join the conversation.
Commenting on Something
89%
Writing a blog
23%
Messaging Friends
73%
Uploading videos
19%
Uploading Photos
49%
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
It all begins with a strategy A social media strategy can help:
1 - With EducationBy learning about how a comprehensive social media strategy works (internally).By learning more about your customers and understanding their (met & unmet) needs.
2 - With PrioritizationUnderstanding which social media channels and tactics to use and why.
3- With MeasurementDetermining the correct measurement areas (baseline vs. KPI).Determining success.
4- With CultureSeeing how social media can play a roll in brand development and all marketing initiatives.
Gaining the knowledge and understanding on how to make a cultural shift to social media.
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
A blueprint in social media
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
We are...
Our mission is to help global brands find strategic approaches to social media and Social Media Process Design.
Our strategies help organizations create relevant and profitable experiences via social media and social media channels.
goals
objective
objective
objective
insight
brandstrateg
y
tactic
tactic
K.P.I.
K.P.I.
K.P.I.insight
synthesis
Discovery Design
“Discovery & Design – our methodology SPECK Media
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
We focus only on social media.
Why?
Because if you are good at something you shouldn’t dilute the product.
Every project we do is based on insights into needs and aspirations of your customers as we develop a deeper understanding of how the power of social media and technology networks can be leveraged to change the economics of your business and facilitate new business and networked marketing models.
What do we do? Why do we do it?
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
Our Approach
Bought
Owned
Earned This media consists of:
•Print advertising
•Television
•Web banners, paid search
•Media deals
It attracts:
This media consists of:
•Corporate website
•Portals
•Micro sites
It attracts:
This media consists of:
•Social media channel content
Blogs, videos, comments, pictures, stories, conversations, wiki’s, feedback, tweets, applications, emotion cons and ratings
It attracts:
is centered around the Bought, Owned, Earned rationale.
Every organization has already invested time and money in the bought and owned channels. We enable companies to utilize the Earned channel where the conversation begins and sustains itself.
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
Social Media Universe
Social Media ChannelSocial Media Channel
Social Media Channel
So
cial
Med
ia T
acti
c
Social
Med
ia
Game
Plan
Social Profile
Our Process Model We have designed a unique process for tackling social media projects. We call it the Social Media Design Process. It involves identifying & designing the following: profiles, channels, tactics, game plan and social media strategy. This process helps clients achieve maximum ROI for social media initiatives.
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
Social Scanning
Social Media Organizational Road Mapping
Social Media Game Plan
Development Persona / Social Ladder Design
Social Analytic Tracking & Measurement
Social Media Strategy Design
Social Media Tactic Design &
Implementation
Our ServicesOur integrated strategic services focus on a holistic approach for social media business design within organizations.
+
+
+
We believe companies need a game plan, not a PR Firm.
Does your company embark on a marketing campaign without a strategy? Then why jump into social media without one?
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
The only way we consider projects a success is if we impact your numbers.
On every project we work to establish the desired KPI’s (Key Performance Indicators) for the project.
We view projects as challenges and at the start of every project we baseline your current numbers in these areas and set the KPI goal for each. We work to reach and exceed this goal on every project we do.
“”
Industry-wide
On time,on budget
On time,on budget
Challenged
Cancelled
29%
53%
18%
100%
What determines success?
We understand that social media has different types of risks and outcomes, that’s why we are always on time and on budget to make sure that you can focus on our results.
Who is handling your social media initiatives? Are they doing the job you intended?
Social Media Projects
© 2010 SPECK Media. All rights reserved. Confidential and proprietary.
Why not join the conversation?To see, hear or learn more visit us at: www.speckmedia.com our services, news and everything else at the website
@SPECKmedia our thoughts on Twitter
http://www.slideshare.net/littleSpeck our decks at Slide Share