- 1. SocialMediaAcademy
KnowledgeSeriesNCPModelPresentedbyWendySoucie,PrincipalWendySoucieConsultingLLC
25years+experiencemanufacturing/professional
servicefirms.Uniquefocus technicalproductsand service firms Unique
focus technical products and
engineering.BasedintheMidwestwithnationalreach.
2. Wehelpmanufacturingandservicefirms p g
WestartwithastrategicapproachWe start with a strategic approach
Business Goals G
lClarifyClarifyBrandExtendMarketingStrategySTacticTools:
Advertising Publicrelations Public relations Directmail
Socialmedia,etc.2Copyright2009WendySoucieConsultingLLC
AllRightsReserved 3. Theassessmentidentifiesinfluencers The
assessment identifies influencersFacebookBlogsOther nichesites
niche sites YouTubeTwitter LinkedIn
Copyright2009WendySoucieConsultingLLC AllRightsReserved3 4.
ToolHierarchyTool Hierarchy Microblogging
maybeconfusingforasmallbusiness SocialNetworks
bepreparedtoshare,findlikemindedgroups SocialBookmarking
Taggingcontent,buildinglinks Social Directory Search
SocialDirectorySearch
goodstartforsmallbusinessJohnJantsch,DuctTapeMarketing,MicrosoftLiveOffice
RSS Aggregate info listeningAggregateinfo,listening Blogging
Read,listen,comment,thenwriteCopyright2009WendySoucieConsultingLLC
AllRightsReserved4 5. ProfessionalServicesFirm Professional
Services Firm OBJECTIVE:DrivepeopletoWebsite,
lookasbigastheyare,facetoface l k bihf f meetings STRATEGIES Li t
th STRATEGIES:Listen,thoughtleadership, ht l d hi
trackmarketconversations,trusted resource resource
TACTICS:eZines,LinkedIn,LinkedIn Groups
Future:Blog,FacebookFanPage& g p,
groups,TwitterCopyright2009WendySoucieConsultingLLC
AllRightsReserved 5 6. ProfessionalServicesProfessional Services
Approach LinkedIn get profiles up for firm leaders, LinkedIn
getprofilesupforfirmleaders, branded,searchoptimized,keywords
Competition: 22 companies on LI for similar
Competition:22companiesonLIforsimilar servicesregionally 1000
companies on LI that fit size for 1000companiesonLIthatfitsizefor
potential Group Examples 1100 Wisconsin executive GroupExamples
1100Wisconsinexecutive groups,withthelargesthavingover10K members
Copyright2009WendySoucieConsultingLLC AllRightsReserved 6 7.
Professional Services Network ProfessionalServices LinkedIn devote
regular time LinkedIndevoteregulartime Network:directconnections,
groups,clients,partners groups clients partners
Contribute:Q&A,multimedia Participate:Q&A,group
Participate: Q & A group discussion,newssharing, Track growth,
,comments,referrallinks Copyright2009WendySoucieConsultingLLC
AllRightsReserved 7 8. ProfessionalServices ThoughtLeadership
Professional Services Thought Leadership Network: Opportunity for
targeted social Network:Opportunityfortargetedsocial mediaeducation
Box net ezines Howto com Small Business pub
Box.net,ezines,Howto.com,SmallBusinesspub.
Contribute:articles,whitepapers
Participate:Commentonothersdocuments andpresentations. Track
referrallinks,comments,downloadsCopyright2009WendySoucieConsultingLLC
AllRightsReserved 8 9. Manufacturer TechnicalProduct Manufacturer
Technical Product OBJECTIVE:Getfound,grow marketshare,networkin
military marketshare network in military
andmedicalinstruments,faceto facemeetings
STRATEGIES:Listen,addknowledge, focusproductdevelopmentarea
TACTICS: whitepapers technical TACTICS:whitepapers,technical
papers,LinkedIn,LinkedInGroups,
SearchDirectories,videosharingCopyright2009WendySoucieConsultingLLC
AllRightsReserved 9 10. Manufacturer Manufacturer Approach LinkedIn
ApproachMedical pp Device/Instruments,MilitaryCommunications
andContractors,potentialpartners Competition 21 companies on LI for
similar Competition:21companiesonLIforsimilar
products,4141listedwithinmedicaldevice Group Examples GroupExamples
MedicalDevices277groups,largestwith30K members, M di l D i E i
MedicalDeviceEngineers4K, 4K MilitaryCommunications
14groups,largest1.6K
ProfessionalassociationsCopyright2009WendySoucie10 ConsultingLLC
AllRightsReserved 11. Manufacturer Network Building Manufacturer
NetworkBuilding LinkedIn Network:directconnections,
groups,clients,vendors groups clients vendors
Contribute:Q&A,multimedia Participate:Q&A,group
Participate: Q & A group discussion,newssharing,
technicalinfosharinggTrack growth,comments,referrallinks
,Copyright2009WendySoucieConsultingLLC AllRightsReserved 11 12.
Manufacturer AddKnowledge Manufacturer Add Knowledge Network:
Opportunity for targeted social
Network:Opportunityfortargetedsocial media Box net Scrib ezines
Howto com Box.net,Scrib,ezines,Howto.com
Contribute:whitepapers,techpapers, videos,slidepresentations videos
slide presentations Participate:Commentonothersdocuments
andpresentations. Track referrallinks,comments,downloads
Copyright2009WendySoucie 12ConsultingLLC AllRightsReserved 13.
ContactWendySoucie y Engagewithme. Entertheconversation.
Engagewithyourcustomers. WendySoucie,Principal
WendySoucieConsulting,LLC y
g,AppliedSocialMediaforBusiness6082251985 Socialweblinks:
http://xeesm.com/wendysoucie [email protected]
Presentationavailonslideshare.net/wsoucie13Copyright2009WendySoucieConsultingLLC
AllRightsReserved 14. WhyWendySoucieConsulting? y y gWeprovide: We
provide Expertisewithtechnicalproducts Manufacturingexperience
Manufacturing experience Socialmedia assessments Marketing
bestpractices Thoughtleadership strategies
Socialmediabuildingblocks Training T i i ontoolsandstrategyld
ImplementationhelpandcoachingNetwork,contribute,participateNetwork
contribute participateCopyright2009WendySoucieConsultingLLC
AllRightsReserved 14 15. Disclosure WendySoucieConsultingLLC
Founder/Principal IntegratedAlliances RegionalExecutiveDirector WI
EndResultMarketing Social Media StrategistSocialMediaStrategist
Photocredits Istockphoto.comSlides5,9,11 Photo credits Istockphoto
com Slides 5 9 1115 Copyright2009WendySoucieConsultingLLC
AllRightsReserved
