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Social Media101
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WORKSHOP OBJECTIVE What is Social Media?
Social Media Statistics & How it’s impacting our communication?
Social Media Networks: Twitter, Linkedin, Facebook, Google Plus
How Businesses & Organizations are using them
What does Google have to do with it?
Social Media & Your BusinessGetting Started &Tools you can use
Evaluating your Social Media
What is Social Media?
Activities, practices and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media.
Easy to create & transmit content in the form of words, pictures, videos, and audios.
-The Social Media Bible by Lon Safko
SM Statistics & how it’s impacting our communication?
Activities, practices and behaviors among communities of people
Social Media Landscape
Social Media Networks
Google Plus
Facebook Timeline/CoverPhotos/Highlights
On Twitter, anyone can read, write and share messages of up to 140 Characters.
These messages called Tweets. They are public and available to anyone interested in them.
Twitter Users can subscribe to your messages by following your account and become Followers.
These Followers receive every one of your messages in their Timeline, which is a feed of all the accounts they have subscribed to.
To quickly share information
To gather market intelligence and insights
To build relationships with customers and partners who are interested in your company.
Often, there is already a conversation about your business happening on Twitter.
Check: #hashtag - www.twubs.com
Watch who you follow & who follows you
Watch how you attract followers
Watch what you tweet & retweet
Watch which avatars/logos you use. Be consistent in your branding.
Watch who you follow & who follows you
Watch how you attract followers
Watch what you tweet & retweet
Watch which avatars/logos you use. Be consistent in your branding.
Online Presence
Things to Consider Design Content Marketing Strategy
Websites
Search Engine Optimization
Social Media Networks
Newsletter Database
QR Codes
Websites Create/Revisit Your Sites
Company Overview Program/Services Descriptions Staff/Board Biographies Media Kit Update Partner list Add Stock Photos
Mobile Websites
Google & SEO
Implement the following:
functionality to include keywords & descriptions on pages
Create Website sitemap for Google
Use Google Analytics
Use Google Webmaster Tools
What are businesses Doing?
Validate all emails campaign
Create campaigns using database
E-blast
Event Announcements
Product Updates
News Updates
Highlighting Programs
Program Apps
Social Media Registration
QR Code
Drive traffic to: Website Blog Facebook Page Twitter Page Google Plus Page Linkedin Youtube Create Contact in Address Book
Social Media & Your Business
Know Your Business
Know Your Customers
Know Your Goals
Social Media & Your Business
Create a Social Media Email
Create Excel Sheet with passwords
Create Editorial Calendar
Create your Social Media Accounts
Give your company image a descriptive label, such as YourCompanyName.jpg. It helps with SEO
Profile image, use the same one on all social media platforms to promote consistency
Customize your backgrounds, avatars, and profile images so that they reflect your brand.
Social Media Tools
Google Analtyics Webmaster Tools AdWords Keyword Tool
Social Media Dashboards Hootsuite.com Tweetdeck.com Seesmic.com
Tools
Website/Blogs wordpress.com wordpress.org Blogger.com
Tools
Event/Email Marketing Facebook Events Constantcontact.com Eventbrite.com Plancast.com Pingg.com Punchbowl.com
Surveys Surveymonkey.com
Tools
Cloud/Storage Sites Google Drive Dropbox.com
Images www.sxc.hu www.imageoptimizer.net
URL Shortner Bitly.com
QR Code qrcode.kaywa.com
Take this with you…
Bottom line on social media: You ARE what you publish. (And what others publish about you.)” – David Meerman Scott
“The secret power of SM is not in the search rankings or new channel messaging but the ability to build cross cultural relationships.” – Toby Bloomberg
“Core strategy = Go where the conversations are. We’ve had ups and downs in our social media efforts and will continue to do so.” – Lionel Menchaca
Problems?
Veronica O. Morales
@TheSocialBeing
www.thesocialbeing.com
www.facebook.com/TheSocialBeingTX
