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Presentation for Oklahoma SHRM Conference 2010 discussing social jobbing, social recruiting, and the legal implications and international risk.
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Social Jobbing
Getting Social
Plan. Learn. Act.
What is Social Media?
From Wikipedia: “a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and that allow the creation
and exchange of user-generated content.”
The Social Media Trifecta
Honorable Mention
The Social Media Trifecta52 Mil
400+ Mil100 Mil
What is Social Jobbing?
“Social Jobbing is a way for companies to leverage social media tools for private gain by providing a service through communities, resources, and engagement as part of their candidate search and recruitment processes.”
via Jessica Miller-Merrell
What Social Jobbing is Not
Social Jobbing is. . .
• 2 Way Engagement
• Community
• SEO
• Branding
• Zero Cost Entry
• External & Internal
Why Social Jobbing?
Some Surprises About Social Media
• In the last 6 mo, largest growing demographic on FB is 40-65 y/o
Some Surprises
• In Oklahoma, most tweets happen between 9am-6pm.
Some Surprises
•Avg. household income for 30% of Twitter users is over $100K.
Some Surprises
•In Oklahoma, the busiest day on Twitter is Thursday.
More Surprises. . .
• There are 500k Oklahomans registered on Twitter.
More Surprises. . .
• 50% of companies block social media sites.
Some Surprises
•Companies like Best Buy & Verizon are recruiting candidates solely through social media.
Risk
• OFCCP
• EEO
• Unconscious Bias
• Lack of Social Media Policy
More Risk
• Global Audiences. . . . Global Consequences
Reward
• High Engagement
• Lower avg. cost of hire
• Increased Job & Culture Fit
Social Jobbing Secrets
• You don’t need a Twitter account to source on Social Media.
Social Jobbing Secrets
Social Jobbing Secrets
Social Jobbing Secrets
Social Jobbing Secrets
• Potential candidates who are more engaged within a community or perceived community are more likely to apply for a position.
Social Jobbing Secrets
• 27 Direct Database Hires in FY 2010 (through March 2010) as a result of Social Media Engagement & Sourcing Strategy.
Social Jobbing Secrets
• Third party sites like TweetJobs & Texting4Jobs can post job openings for you.
Social Jobbing Secrets
Social Jobbing Secrets
Social Jobbing Secrets
• Websites like Google Alerts, BoardTracker, & BackType assist in brand management.
Getting Social
Plan. Learn. Act.
More about the Speaker
Jessica Miller-Merrell
www.blogging4jobs.com
405.343.5751
@Blogging4Jobs