Social Community 2008

© Copyright Xeequa Corp. 2008

Social Communitiesfor Corporations

…it’s a business style

© Copyright Xeequa Corp. 2008 2© Copyright Xeequa Corp. 2008

Approximately 30% of the one Billion Internet users are part of a social network(2008)

Social Technology Phenomenon



Social media is the fastest growing technology ever



It grew with zero advertising – zero saleszero cold callsIn 5 years to 250+ Million users



How can it help - YOU- IN YOUR BUSINESS- TODAY?


How do YOU buy today

You first check the Internet for meaningful commentsYou check forums and get interesting opinionsYou read blogsYou discuss with peers or expertsYou explore with friends or colleaguesWhen you are “ready to buy” the decision is pretty much set in stone

You mostly ignore advertisingYou hate cold callsYou through the junk mail in the waste basketYou have spam filtersYou have popup stopper


How do most companies sell today

Buy contact listsDo mail shotsFrom small Google ads to bill boardsFollow up with cold callsEngage call centersIdentify “readiness to buy”Qualify the yieldCall and try to get an appointmentStart a sales processHope for the best


Buying and sales cycle disconnect

Check how you buy (2 slides ago) and how you sell (1 slide ago)Sales processes and buying behavior are worlds apartPurchase decisions are made - before a sales process even startedThe needs analysis and identification process happened in a social network. In most cases sales is not even aware of it.

RESULTThe lead qualities of all sources are worst than everBusiness is extremely tough Sales results suck


We need alternatives

Growing market share through your community87%(*) of purchase decisions are based on recommendationsWouldn’t it be nice to get your prospects connected with your customers to develop trust early on?Accelerate the conversation amongst customers, prospects, their peer groups90%+ of purchased decisions are based on choice:“Select, Compare, Decide model” let your customers talk about it.

Become a market leader through communityMarket leadership is determined by your communityMake your customers to advocates, your channels to your alliances and your suppliers to partners

* Jupiter Research


Alternative engagement

You can use the hundreds or thousands of tools and vendors to build your community: LinkedIn, Facebook, MySpace, Flicker, Twitter, Hi5, Blogger, Wordpress…

The challenge is to direct your business ecosystem, meaning your customers, prospects and partners to all those places and keep track of your brand attitude

Or you build your own branded community where you invite all your market constituencies to your place.

At the end you will need to be present at all places. But if you have your own presence in the social web, it is easier for your community to get together at one place, while they still hangout at others too.


Branding in the social web

?How do you handle your brand?


Building your own community

While you still engage in public social media places, create your own branded presence in the social web.Provide a space for your customers to communicate not only with you but amongst each otherBring prospects into that communityHave your business partner help boost the communityBring your product and service teams into the communityStrengthen the relationship with all constituencies of your ecosystemYour community does not replace the social networks of your teams it is a place for your customers, prospects and partners


Social Technology for Business

The Point That Matters

The ability to create and grow a trustful and loyal business community for a better business experience, resulting in more market acceptance and eventually market leadership.


Branded Community System


Network and community

People network of trusted business connectionsAlliance network of confirmed partnershipsPeer-to-peer networks of channels and partnersCustomer to customer connections


Dialogue and interaction

BlogsBusiness forums to fuel the conversation and recommendationsEvent tracking with event meeting calendarGroups (open, closed, hidden)


A recent IDC report stated:“IDC believes that Xeequa is a sign of things to come. As firms mature in their approach to managing ecosystems, network thinking is becoming more prevalent and alliance executives will need a revised toolkit to deliver the results expected by their respective organizations.“


Xeequa’s representation

We established strategic alliances around the world – helping companies to build professional social business communities.


Thank You

© 2007, 2008 Xeequa Corp. All rights reserved. Xeequa™, Xeelets™ and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners.

All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company.

Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email protected] | www.xeequa.com

(650) 384-0057

[email protected]


About

Xeequa is an online social business software provider. The company’s Social Business Suite helps corporations to create a better business experience for customers, prospects and partners by providing a community platform to conduct a more trustful dialog, provide user generated business content and engage in online collaboration.

Xeequa`s Social Business Suite is designed especially for corporations or industry associations and includes social networking, alliance networking, forums, blogs, event tracking and online collaboration such as opportunity or project management. The solution supports corporate organization structures and provides an extended level of privacy rules created for corporate use.

The advertising free Software as a Service (SaaS) is subscription based and scales from small businesses to global enterprises. Xeequa has representation in the US, Europe, Asia and Australia. More info on http://www.xeequa.com or 1-650-384-0057.