The Social Business TestDetermining whether a business is

social

The test consists of 4

steps.

but first, a definition…

Main Entry: Social BusinessPronunciation: \`so-shel\ \`biz-nes, nezFunction: adjective Usage: often attributive Etymology: see Yunus, Muhammad

1. An organization which is financially sustainable and solves a social ill concurrently

2. For-profit or non-profit which has social objectives integrated into business operations

3. Driven to change the world

Now, the 4 steps

Analyze the company’s mission in

relationship to a social issue

1. Analyze mission

Do these relate?

Think Grammen Bank

Research steps taken by the company to

actively and whole-heartedly pursue

this mission

2. Research Actions

Is the company just talk?

Or, are they taking action?

Think Kiva

Compare the positives versus the

negatives of the company’s operations

3. Compare Results

Positives…

Think fuel efficient vehicles

But, in building that car how much negative (i.e. pollution) was

created?

Negatives…

Which has a greater impact?

Think holistically about the company

Analyze results from step 3, if the result is positive

=social business

4. Analyze Result

You can approach it this way:

Thanks!

www.socialearth.or

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