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Presentation about social bookmarking by Ms. Samantha Reho of Army public affairs.
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Social BookmarkingSocial BookmarkingSearching, Sorting, Sharing & Saving Searching, Sorting, Sharing & Saving
relevant contentrelevant content
DoD ASSMC- 3 FEB 2011DoD ASSMC- 3 FEB 2011
Social Bookmarking
AgendaAgenda
• Social Bookmarking?• Importance & Significance• Steps to Utilizing Social Bookmarking• Military Presence• Military Impact?• Best Practices
We are going to discuss the importance and significance of Social Bookmarking platforms and how more online users are engaging with these platforms.
Social Bookmarking?Social Bookmarking?
Social Bookmarking
Importance & SignificanceImportance & Significance
Social Bookmarking
www.statcounter.com
“StumbleUpon Passes Facebook As Top Source Of Social Media Traffic” – Forbes Blog / 3 JAN 2011
Importance & SignificanceImportance & Significance• Organizes the chaos of multiple, unrelated bookmarks• Helps search engines locate & rank blogs/sites• Produces traffic to a blog/site
– pending on number of comments, likeability and SEO
Social Bookmarking
Steps to Utilizing Social BookmarkingSteps to Utilizing Social Bookmarking• Step 1: Register!
• Del.icio.us, StumbleUpon, Reddit, Technorati, Digg, etc.
Social Bookmarking
• Step 2: Find interesting articles & Bookmark!
** We’ll be using StumbleUpon for this lesson **
Steps to Utilizing Social BookmarkingSteps to Utilizing Social Bookmarking
Social Bookmarking
• Step 3: Comment & Tag!
• Step 4: Be an active Bookmarker & Share content!
Tip: It’s important to be as detailed as possible, which will make your blog/site more “searchable” for search engines and stumblers.
Military Presence?Military Presence?
Social Bookmarking
www.stumbleupon.com
Military ImpactMilitary Impact• Important to be aware of
magnitude of SB platforms• Utilize SB buttons on
prominent blogs/stories, so visitors can rank & bookmark those links
• People who are interested will search for military Websites using popular search engines, as opposed to “stumbling” through it via SB channels
• No negative impact on .mil sites
Social Bookmarking
Best PracticesBest Practices• Bookmark good content• Share relevant information• Focus on an arrangement of topics• Comment on other people’s bookmarks; be active!
Social Bookmarking
** Remember Social Bookmarking is a great application to supplement and include in your current social media campaign; however, it
shouldn’t take precedence over your existing strategy. **
Contact InformationContact Information
OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON
Email:[email protected]
Have questions? Please feel free to reach out to us at the Online and Social Media Division
Social Bookmarking
