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media intelligence agency Soaps Category “Tier wise / Day Part Summary” (TV Media) (01 st – 15 th January 2014)

Soaps Category Summary (01 to 15th Janaury 2014 )

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A summary of soaps category (Dettol, Lifebuoy & Safeguard) based on airtime share(mins) and TVCs.

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Page 1: Soaps Category Summary (01 to 15th Janaury 2014 )

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Soaps Category“Tier wise / Day Part Summary”

(TV Media) (01st – 15th January 2014)

Page 2: Soaps Category Summary (01 to 15th Janaury 2014 )

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gen

cy Tier wise Airtime Share (Dettol – Lifebuoy –

Safeguard)

Based on Dur Minute Share

Page 3: Soaps Category Summary (01 to 15th Janaury 2014 )

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gen

cy Day Part wise Airtime Share (Dettol – Lifebuoy – Safeguard)

Based on Dur Minute Share

Page 4: Soaps Category Summary (01 to 15th Janaury 2014 )

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cy Day Part / Tier wise Airtime Share (Dettol – Lifebuoy – Safeguard)

Based on Dur Minute Share

Page 5: Soaps Category Summary (01 to 15th Janaury 2014 )

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cy Genre / Tier wise Airtime Share (Dettol – Lifebuoy – Safeguard)

Based on Dur Minute Share

Page 6: Soaps Category Summary (01 to 15th Janaury 2014 )

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cy Channels Type Airtime Share (Dettol – Lifebuoy – Safeguard)

Based on Dur Minute Share

Page 7: Soaps Category Summary (01 to 15th Janaury 2014 )

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Thank YouMedia Bank Research & Reporting

Team.