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"Social Media Business Adoption" presentation I gave at the Missouri Valley Regional Society for Marketing Professionals conference on 4/8/11. More information can be viewed by visiting http://freshid.com/blog.
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SOCIAL MEDIA
Lisa Qualls CEO, Fresh ID
How do people use social media? Social business success
Start with fundamentals Preparing the executives
Thank you!
AGENDA
How do people use social media?
Social Business Success
Credit: McKinsey
Social Business Success
$6.5 Million in revenues directly
attributed to Twitter in just 2
years
Biggest profit since 1999
3K+ internal community
members…$250K saved with 1
interaction alone
Start With Fundamentals
Market
Brand
Financials
Preparing The Executives
Preparing The Executives
Monitoring Tools
Influencers / Advocates
Engagement Tools
THANK YOU!
About LISA QUALLS Company: Fresh ID, LLC Location: Kansas City Phone: 816-359-3554 Email: [email protected] Twitter: @lqualls4444, @freshid, @intefy Site: http://freshid.com Quick Bio: Ambitious high-energy woman who loves family, fun and fighting for the win. Partner/CEO of Fresh ID. SMCKC Chairwoman of the Board.
