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Smm & smo activity plan 2012

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Page 1: Smm & smo activity plan 2012
Page 2: Smm & smo activity plan 2012

Our Services

Page 3: Smm & smo activity plan 2012

Social Media Audit

• Researching Your Social Media Presence• Analyzing Your Social Media Opportunities & Threats• Recommending the Ideal Social Media Strategy• Execution Plan

Social Media Monitoring

• Identifying Conversations• Segregating Conversations• Analyzing Conversations• Insight & Recommendation Report

Page 4: Smm & smo activity plan 2012

Social Media Management

• Strategic Presence Creation on Social Media• Presence Promotion & Response Management• Analyzing Opportunities for Social Media Outreach• Execution of Social Media Outreach

Online Reputation Management

• Researching & Analyzing current Online Reputation• Defining a Reputation Score• Recommending Steps to Improve Reputation Score• Execution of Recommendations

Page 5: Smm & smo activity plan 2012

Social Media Campaign

• Creation of Campaign Thought• Illustration of Campaign Execution - tools, apps and prospective conversation

strategy• Deliverables (ROI) via Campaign Execution

Social Media Releases

• Identification of Online PR Objectives• Analysis of PR Opportunities• Strategy Layout & Activation of Blogger & Influencer Outreach

Page 6: Smm & smo activity plan 2012

SOCIAL MEDIA STRATEGY With a well-designed social media strategy, you can

leverage conversations to advance your business. Without such a strategy, you run the risk of falling behind.

The benefits of social media campaigns are extensive—from increasing customer satisfaction, to keeping tabs on the competition, to marketing your latest products.

Why not take Advantage ?

Page 7: Smm & smo activity plan 2012

Creating Profile

Creating Page

Content Development

Buzz Creation

Integrating Page with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups & Pages

Adding Members

Starting Discussions

Sharing Links

Create Facebook “Like” button & Badge, to place it in the website & blogs

Run Contests, Promotional Campaigns, Polls..

Video Sharing via YouTube Tab (For Viral Campaigns)

Photo Sharing via Page / Flickr App / Similar Apps

Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )

Customized Contact Form / Registration Form

Promote Blog / Feed

Adding Custom Tabs

Tagging

Usage Of Various External Interactive Apps

Facebook

Page 8: Smm & smo activity plan 2012

Creating Profile

Creating Company Page

Integrating Profile with Other Social Media Channels

Add Connections

Join Groups

Targeting & Networking with the Influencers

Starting Discussions in Groups

Active participation in relevant Q&A's

Publish Press Releases

Create Polls

Launch & Promote Events

Submit Feeds

Share Presentations

Integrate Blogs to the profile

Share Links

LinkedIn

Page 9: Smm & smo activity plan 2012

Creating Twitter handle

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Tweeting based on trends

Retweet influential tweets

Post neutral updates frequently

Influence Mentions

Create a Twitter Badge & place it on the Site & Blogs

Increase the followers base constantly

Network & Engage the Followers

Twitter

Page 10: Smm & smo activity plan 2012

Creating Profile

Creating Page

Content Development

Buzz Creation

Integrating Page with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Pages

Adding Influencers to Our Circles

Starting Discussions

Sharing Links

Video Sharing

Photo Sharing

Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes… )

Tagging

Google+

Page 11: Smm & smo activity plan 2012

Pinterest

Creating Profile

Creating Boards

Content Development

Buzz Creation

Integrating Profile with Other Social Media Channels/ Blogs

Add Pins

Influence Repins

Photo Sharing with Links

Sync Infographics

Follow Influencers

Follow Relevant Boards

Page 12: Smm & smo activity plan 2012

Follow key Blogs

Comment on Blogs with the Link

Network with Influential Bloggers

Blogs

Q & A'sPost Questions and Answers on Q&A sites like Answer

bag, Quora, Yahoo answers with links, to drive traffic,

increase back links, create more visibility & enhance

online reputation.

Page 13: Smm & smo activity plan 2012

Monitor and evaluate relevant online media conversations

Engage with key influencers in the blogosphere

Develop corporate blogs, social network sites and multimedia tools

Plan and develop content for corporate websites

Optimize communications for effective distribution in the digital space

Digital PR

Page 14: Smm & smo activity plan 2012

Bookmarking Links from the Site

Adding keywords

Using top SBM sites for quality backlinks: Mixx, Jumptags, Digg, Reddit,

Stumbleupon, Delicious..

Social Bookmarking

Document Sharing

Sharing Presentations through Slideshare, Scribd, Docstoc

Publishing White Papers & Articles in Scribd & Docstoc

Page 15: Smm & smo activity plan 2012

12 - Month Social Media Marketing Plan

Page 16: Smm & smo activity plan 2012

Months 1-3 : Brand Presence

12 - Month Social Media Marketing Timeline

Create Profiles Implement Brand Image Announce Presence

Traffic Sources

Referring Sites Search Engines

Projected Traffic

12.5% Increase

Twitter/Facebook/LinkedIn Followers

100 - 2000 Followers

Costing $2,000

Page 17: Smm & smo activity plan 2012

Months 3-6 : Brand/Customer Engagement

12 - Month Social Media Marketing Timeline

Increase Follower Base Monitor Brand, Industry, Niche Reply to Customers and Prospects

Traffic Sources

Referring Sites Search Engines

Projected Traffic

25 - 30% Increase

Twitter/Facebook/LinkedIn Followers

1000 - 3000 Followers

Costing $3,000

Page 18: Smm & smo activity plan 2012

Months 6-12 : ROI Focus

12 - Month Social Media Marketing Timeline

Special Offers for Fans, Members, Followers.. Convert Fans, Members, Followers to Email Subscribers Revenue Based Campaigns Lead Generation

Traffic Sources

Referring Sites Search Engines

Projected Traffic

50 - 60% Increase

Twitter/Facebook/LinkedIn Followers

> 6000 Followers

Costing

$5,000