Upload
erostrada
View
40
Download
0
Embed Size (px)
Citation preview
Nyenrode IMBA Meets IBM
Xiao Jian Luo Berk Mumyakmaz
Mark Schils Mark van Teunenbroek Menno van der Woude
Yi Zhang
SMEs: the next focus for IBM!
Reach SMEs by increasing brand awareness &
Accompany their growth to build a long-term partnership
Why SMEs?
“SMEs are a key growth driver for the Dutch economy. They make a major contribution to employment and value added in the Netherlands.”
Source: Deutsche Bank, 2011
Dutch SMEs generated 500 billion euros revenue in 2011.
And they contributed 64% of total GDP!
Source: Prognose kerngegevens MKB, 2012
Let’s be more specific… An example
• Founded 2008 in Arnhem, Netherlands • Family-owned, CEO = Jonathan • Construction industry (3rd largest sector)
– Prefabricated (temporary) houses – Design, Production, Sales, On-site Assembly
• 50 employees • 2013 turnover of 8 million euros
1 out of 805.000 SMEs in the Netherlands!
STAGE 1: 2014
Typical Challenges of SMEs
• Limited capacity for big orders
• Control over cash flow
• Inefficient operations
• Disintegrated supply chain
• Identifying growth opportunities
The story begins
IBM – SME Partner Platform
IBM – SME Partner Platform Benefits for SMEs
Forming partnerships with other companies
Compatibility with various ERP systems
Lowering costs and increasing efficiency
Exploring methods of outsourcing
Solving temporary capacity shortage
Financing solutions
IBM – SME Partner Platform Benefits for IBM
Increasing IBM customer base & revenues
Creating sustainable revenue streams
Integrated business solutions for each growth stage
Creating long term relationships
Supporting the corporate customers of tomorrow
Gathering data for potential business opportunities
STAGE 2: 2018
New Challenges: Crossing the border
• IBM’s Global Power Enhancing SMEs
• Business strategy consulting
• Increased Supply Chain Options
• IBM as a passport
Facing Uncertainty...
STAGE 3: 2022
Challenges of a fast growing SME
• Turning data into knowledge
• Smart decision making
• Improving operational efficiency
• Strategy implementation
Watson provides the solution
Big data solutions
Operational excellence
Strategic decision making
Win-Win situation
CONCLUSIONS
Corporate Lifespan Evolution
First touch with IBM
Adoption of SME partner platform
Going international
Becoming a big corporate with IBM
IBM Watson for extended data analysis
Growing Together! From SME to corporate
2014
2020
2018
2016
2022
2024
Integrating an international supply chain
Develop a long-term partnership with the next generation of corporates!