34
5 JAAR MERKEN EN SOCIAL MEDIA #SMM5 @MARTINKLOOS WWW.SOCIALEMBASSY.NL WWW.MARTINKLOOS.NL

#Smc070 #smm5 state_of_social_media_for_web_201112

  • Upload
    smc070

  • View
    1.058

  • Download
    0

Embed Size (px)

DESCRIPTION

Presentatie van Martin Kloos op SMC070 van 20 nov 2012

Citation preview

Page 1: #Smc070 #smm5 state_of_social_media_for_web_201112

5 JAAR MERKEN

EN SOCIAL MEDIA

#SMM5

@MARTINKLOOS

WWW.SOCIALEMBASSY.NL

WWW.MARTINKLOOS.NL

Page 2: #Smc070 #smm5 state_of_social_media_for_web_201112
Page 3: #Smc070 #smm5 state_of_social_media_for_web_201112

ADOPTIE VAN

SOCIAL DOOR MERKEN?

Page 4: #Smc070 #smm5 state_of_social_media_for_web_201112

JA!

Page 5: #Smc070 #smm5 state_of_social_media_for_web_201112

INVLOED OP DE RELATIE

TUSSEN MERK EN MENS?

Page 6: #Smc070 #smm5 state_of_social_media_for_web_201112

WAS IT AS GOOD

FOR YOU,

AS IT WAS

FOR ME?

Page 7: #Smc070 #smm5 state_of_social_media_for_web_201112

SMM 1-4

RECAP

Page 8: #Smc070 #smm5 state_of_social_media_for_web_201112
Page 9: #Smc070 #smm5 state_of_social_media_for_web_201112
Page 10: #Smc070 #smm5 state_of_social_media_for_web_201112
Page 11: #Smc070 #smm5 state_of_social_media_for_web_201112
Page 12: #Smc070 #smm5 state_of_social_media_for_web_201112

MENSEN EN MERKEN IN

SOCIAL MEDIA - 2012

Page 13: #Smc070 #smm5 state_of_social_media_for_web_201112

INZET SOCIAL MEDIA

360 GRADEN

Page 14: #Smc070 #smm5 state_of_social_media_for_web_201112

UITVOERING STEEDS

PROFESSIONELER

Page 15: #Smc070 #smm5 state_of_social_media_for_web_201112

HET SOCIAL MEDIA

LANDSCHAP IS STABIEL

Page 16: #Smc070 #smm5 state_of_social_media_for_web_201112

OPKOMST GOOGLE+ EN

PINTEREST

Page 17: #Smc070 #smm5 state_of_social_media_for_web_201112

DE NETWERKEN HEBBEN EEN

DUIDELIJKE FUNCTIE GEKREGEN

Page 18: #Smc070 #smm5 state_of_social_media_for_web_201112

ACHTER DE

SCHERMEN

Page 19: #Smc070 #smm5 state_of_social_media_for_web_201112

KLEINE CROSS-

FUNCTIONELE TEAMS

Page 20: #Smc070 #smm5 state_of_social_media_for_web_201112

92% GEBRUIKT TOOLING

Page 21: #Smc070 #smm5 state_of_social_media_for_web_201112

MARKETING IS IN DE LEAD

Page 22: #Smc070 #smm5 state_of_social_media_for_web_201112

MARKETING OOK

GROOTSTE SPONSOR

Page 23: #Smc070 #smm5 state_of_social_media_for_web_201112

SOCIAL MEDIA BLIJVEN

EEN GROEIMARKT

Page 24: #Smc070 #smm5 state_of_social_media_for_web_201112

BEEN THERE

DONE THAT?

Page 25: #Smc070 #smm5 state_of_social_media_for_web_201112

44% IS MET EEN VORM VAN

RECLAME ACTIEF

Page 26: #Smc070 #smm5 state_of_social_media_for_web_201112

91% VAN DE MERKEN

IS NIET ALWAYS-ON!

Page 27: #Smc070 #smm5 state_of_social_media_for_web_201112

SLECHTS 29% KOPPELT SOCIAL

AAN BEDRIJFSDOELLINGEN

Page 28: #Smc070 #smm5 state_of_social_media_for_web_201112

2013?

Page 29: #Smc070 #smm5 state_of_social_media_for_web_201112

OPRECHTE

AANDACHT..

Page 30: #Smc070 #smm5 state_of_social_media_for_web_201112

TRADITIONELE

STRUCTUREN

DOORBREKEN

Page 31: #Smc070 #smm5 state_of_social_media_for_web_201112

SOCIAL BUSINESS

Page 32: #Smc070 #smm5 state_of_social_media_for_web_201112

MEDEWERKERS WORDEN

MERKWERKERS

Page 33: #Smc070 #smm5 state_of_social_media_for_web_201112

ACCEPTATIE VAN HET

PAID MEDIA MODEL?

Page 34: #Smc070 #smm5 state_of_social_media_for_web_201112

THANK YOU!

@martinkloos

www.socialembassy.nl

www.socialmediamonitor.nl

www.martinkloos.nl