#SMBF Paid Search & Social Media

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    14-Jun-2015

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My #SMBF presentation: Social Media: Search Engine Marketings Best Friend

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<ul><li> 1. USE SOCIAL MEDIA TO PAY LESS AND GET MORE CUSTOMERS Social Media: Search Engine Marketings Best Friend</li></ul> <p> 2. Bob Young, Crack &amp; Google 3. Dominant </p> <ul><li>Google accounts for 6% of all web traffic </li></ul> <ul><li>*Source= New York Times </li></ul> <p> 4. Google = $ 5. Bypass Google = NO $ 6. Bypass Google </p> <ul><li>Realistic? </li></ul> <p> 7. Bypass Google </p> <ul><li>NO </li></ul> <ul><li>(Sorry) </li></ul> <p> 8. Increase Awareness and Reduce Cost </p> <ul><li>General terms = high cost </li></ul> <ul><li>Awareness will lead searchers to type in less expensive branded terms </li></ul> <p> 9. Increase Brand Awareness </p> <ul><li>Gain exposure to new customers </li></ul> <ul><li>Put a face to a company even before your customers know they need you </li></ul> <ul><li>Brand recognition </li></ul> <ul><li>Go both ways </li></ul> <p> 10. Decrease Paid Search Cost </p> <ul><li>URL terms drive large percentage of paid search engine traffic at ShareFile and Lulu </li></ul> <ul><li>Combat laziness </li></ul> <ul><li>Keep in mind = visit via Social Media and not paid ads </li></ul> <ul><li>Drive URL terms to deeper links on site </li></ul> <ul><li>Tailor special offers to those searchers </li></ul> <p> 11. Create a Relationship </p> <ul><li>More sales at less cost </li></ul> <ul><li>Create Social Media only offers </li></ul> <ul><li> Why should I follow you? </li></ul> <p> 12. Test Your Message 13. Who Do You Trust? 14. Create Relationships and Sales Will Come 15. Exposure </p> <ul><li>(Sorry, WrongGraphic ) </li></ul> <p> 16. Exposure </p> <ul><li>77% of brandsearchersare influenced by search and social media</li></ul> <ul><li>65% of brandproductsearchers are influenced by search and social media </li></ul> <ul><li>Source: eMarketer </li></ul> <p> 17. Gaining Use Source: WebProNews 18. Gaining Use Me Center for Disease Control My Dad 19. EVALUATE </p> <ul><li>Define and setREALISTICGoals </li></ul> <ul><li>Set Metrics </li></ul> <ul><li>Collect Data </li></ul> <ul><li>Make Smart Adjustments </li></ul> <p> 20. Key Points </p> <ul><li>Use Social along with Paid </li></ul> <ul><li>Dont fight Google - youll lose </li></ul> <ul><li>Provide value </li></ul> <ul><li>Test Test Test </li></ul> <ul><li>Establish relationships </li></ul> <ul><li>Different Industries will have different results </li></ul> <ul><li>Hire smart </li></ul>