SMARTPHONE USAGE ACCORDING TO GENDER

IN TURKEY

@burakBGpolat This presentation may create question or exclamation marks.!

Please do not hesitate to interact with me via Twitter during the presentation.! Now sit tight, prepare your smartphone and enjoy the next 15 minutes.!

What do you have to take with you when you leave your house?!

Keys & Wallet!

Keys, Wallet and Smartphone!

1000000000!Billion says so.

!

Telephone (Tele, Greek: Far off)

(Phone, Greek: Sound) System for transmitting voices over a distance using wire or radio, by

converting acoustic vibrations to electrical signals.!

Mobile phone (Mobilis, Latin: Movable)

Telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network.!

!

SMARTPHONE (Smeart, Old English: Sharp)

Mobile phone that is able to perform many of the functions of a computer, typically having a relatively large screen and an operating system capable of

running general purpose applications.!!

SMARTPHONE A mobile phone with advanced computing capabiliy and connectivity!

Mobile communication device that uses an identifiable open operating system!

Clever gadget that is more than just a phone!Pocket-sized personal computer!

!

SMARTPHONE A Mobile Phone.!

A Mobile Computer.!

Smarten our lives.!!

1876 Alexander Graham Bell

invents telephone.!!

1935 First telephone call around

the world.!!

1946 AT&T introduced Mobile

Telephone Service.!!

1973 Motorola produced the first

handheld mobile phone.!!

1993 IBM Simon is launched.

Simon is considered as the

first smartphone.!!

1999 RIM introduced Blackberry.!

!

2007 Apple‘s iPhone: Display

with multi-touch function,

video player, mobile phone,

camera and internet

browser in one device. !!

Brand New Smart World!

+ 1 Billion Smartphone Users!!

Global Mobile Traffic Represents 13% of Internet’s Overall Traffic!!

+3 Billion Applications Downloaded From App Strore!

?! !!

68000000!42000000!10000000!

mo

bile

3

G

sm

ar

t

Turkey is mobile.! FACT

Turkey is connected.!

90% of the smartphone users are connected to Internet.!(Highest Rank in Developing Markets)

Turkey is social.!

75% of the smartphone users are active in social media.!(Highest Mobile Social Media Usage Rates)

!

An innovation’s diffusion levels are high, the gender differential should be growing smaller,!

however! there is a significant divergence in mobile phone ownership between

men and women.!

Manuel Castells

!!!!!!

Which criteria do come out for genders on effecting smartphone ownership decision?!

What kind of smartphone usage habits do men and women have?!

1

2

!!!!!!

218 194

Demography of survey

52.9% 47.1%

412

412 Under 18!

18-25!

26-30!

31-40!

41-50!

Over 50!38.8 %

Demography of survey

31.6 %

10.7 % 13.6 %

2.9 %

2.4 %

Middle School!

High School!

Vocational School!

Bachelor!

Master!

PhD!

0-1000!

1000-2500!

2500-5000!

5000-10000!

10000+!

53.9%

16% 13.6%

7.3%

3.9%

5.3%

27.7%

31.1%

29.6%

9.2%

2.4%

AGE eDUCATION

MONTHLY INCOME

28.4% 44.3% 27.5% 23.7% 15.6% 8,2%

7,2% 8,3% 5,5% 6,2%

Current Smartphone Brand of Participants

35.8% 54.1% 17.4% 26.3% 18.3% 0%

10.3% 0.3% 0.1% 0.1%

deSired smartphone Brand of Participants

10.7%

8.9%

8%

7.4%

7.3%

7.2%

7%

6.9%

6.7%

5.9%

Parameters on Smartphone purchasing decISION

OS

Battery Life

App. Variety

Touch Screen

Appearance

Price

Wi-Fi

Brand Value

3G

Interface Design

Wi-Fi

Touch Screen 3G

OS

Battery Life

Brand Value

Appearance

Price

App Variety

Cam. Quality

9,4%

8.9% 8,7%

8,4%

8,2%

7.7%

7.6%

7,4%

6.8%

6.3%

Functionality connectivity

0!

0-0.99!

1-4.99!

5-9.99!

10-19.99!

20+!

Application store expenditure

52.8%

11.1%

9.3%

12%

7.4%

7.4%

47.9%

13.5%

13.5%

15.5%

5.2% 4.2%

Top applications

Whatsapp 1

Facebook 2

Twitter 3

Foursquare 4

Instagram 5

IBB Trafik 6

GMail 7 Evernote 8

Whatsapp 1

Facebook 2

Twitter 3

Foursquare

4 Instagram

5

IBB Trafik 6

GMail 7 Linkedin 8

!!!!!!

BACK UP

71.6% 59.2%

Data is the new oil, so back up!

-100!

-80!

-60!

-40!

-20!

0!

20!

40!

60!

80!

100!

Idle Time at Work or

School !

Traveling as a

passenger!

Waiting in Line!

Resting! Working or Studying!

In the Bathroom!

While exercising!

In Car (Parked or Stopped)!

Driving Car! Listening Music!

Walking! Watching TV!

Shopping!

When is smartphone USED?

Freq

uent

ly!

Nev

er!

!!!!!!

When is smartphone USED?

THE DIVERGENCE

-100!

-80!

-60!

-40!

-20!

0!

20!

40!

60!

80!

100!

WhY is smartphone USED?

Freq

uent

ly!

Nev

er!

WHY is smartphone USED?

THE DIVERGENCE

!!!!!!

What do you have to take with you when you leave your house?!

Smartphone!

JE PARTAGE, DONC JE SUIS.