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Case study on How Hiedelberg, Honeywell and Eaton Corp used their Smart products and Smart Services to gain a competitive advantage. What are the business benefits and Disadvantages of smart products and smart services.
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Page 1
Smart Products and Smart Services - Heidelberg,
Honeywell & Eaton
Vaidehi. R
Anne Helena. D
Prashanth.C
Sasikumar. S
Hallin Shano
Page 2
About Smart Products and Services
• Embedded Service - Paving the Way for Smart Products• Smart products do not 'become smart' by throwing more features.• Rather smart products get smart by using Internet-delivered
services.• Businesses are rushing to get embedded systems into the hands of
workers to improve operations.
Example: Police departments, airlines, shipping services, rental car agencies.
Uses of Smart Services
• Minimize maintenance and repair cost.• Cost effectiveness.• User Friendly.• Time effectiveness.• Customer and user satisfaction.
Page 3
Heidelberg
• High-end Printing Presses for printers and print media producers.• Smart Product: Ability to monitor its equipments remotely using built
in sensors, networking microprocessors and other IT technologies.• Insight to optimize printing performance.• Minimize maintenance and repair cost.• Financial year 2010/2011: Heidelberg presents figures for first six
months – significant rise in incoming orders.
Honeywell
• Control & Automation system for Petroleum Refineries• Represented small part of cost involved in operating and
maintaining a refinery.• Experion Process Knowledge System: A system of operations and
information technologies deployed at a customer’s refinery but remotely controlled by Honeywell.
• Fewer false alarms, less anticipated downtime and lower maintenance cost.
Page 4
Eaton Corp.• Began making axles and later diversified into residential circuit
breakers • Home Heartbeat: Monitors the status of various home systems and
alerts the homeowner when something is amiss.• Usage of water sensors, open/closed sensor, power sensor and
wireless network.• Sustainability: At Eaton, sustainability isn’t an autonomous program
or initiative. It’s how they do business – and it’s an increasing part of their business success.
Honeywell Contd.
• Enabled Honeywell to increase scope of other services provided to customers.
• Fortune 100 company that invents & manufactures technologies .
Page 5
Question 1
Why should manufacturing companies build smart products and smart services?
What Business Benefits can they gain?
Provide several examples beyond this case.
Page 6
IMPORTANCE OF COMPANIES TO BUILD SMART PRODUCTS & SERVICES
• Its not enough for companies to offer valuable services for their products but to provide “smart services.”
• For smart services, usage of IT to build “smart products,”
• Smart products can detect approaching failure and alert users.
• Gives the company opportunity to provide maintenance services and enjoy the resulting benefits.
Page 7
BUSINESS BENEFITS THE COMPANY CAN GAIN
• In business, “Smart” means solving problems fast and efficiently. • Decreases the cost and increases the profit.• Expansion of customer base in the market.• The functionality, efficiency, reliability and sustenance of smart
product and service will also be the other key components to affect the customer and market.
• The more functions a product has, the higher price will be sold.• If manufacturing companies can develop smart products or smart
services, they can gain those benefits.
Page 8
Examples Of Smart products
• Smart Systems for Cars for Safe Mobility and pedestrian safety
Pedestrian Recognition, Intersection Control, Lane Departure Warning, Stability Control, Detection of Surface and Pavement Conditions, Night Vision, Driver Condition Monitoring, Redundant Systems for Vehicle Control and Emergency Shutdown
• Driver Assistance Smart System
Autonomous Handling of Routine Driving Conditions, Driver Information on Traffic, Intelligent Speed Adaptation, Sensing of Driver’s Intentions; Intelligent Transport Systems
Page 9
Example of a smart service:
Smart Field Communicator (SFC) Model • A battery-powered device • Secure 2 way communications between Honeywell Smart
Transmitters and the user over the existing signal lines.• Useful for simplifying maintenance by providing access to field
devices without a trip to the field.• When the SFC is connected - transmitter signal lines at an
accessible location anywhere from the control room to the transmitter, the operator can send and receive data.
• a weather-proof carrying case, a Ni-Cd rechargeable battery pack and a battery charger.
Page 10
What information Technologies are used by the companies in this case to build smart products and services?
What other IT components might be used and their Capabilities?
Question 2
Page 11
Information Tech used by the companies
HEIDELBERG (Printing Company) Smart printing services comprising of built in sensors, networking
microprocessors and internet. HONEYWELL (Petroleum Refinery) Experion process knowledge system comprising of control and
automation systems, remote network technologies and knowledge system.
EATON CORP (Electrical Appliances)Home heart beat Systems comprising of water sensors, open/closed
sensors, power sensors, wireless communication system and a key fob device(used by customer to communicate with base station)
Page 12
Other IT components that might be used
• Operational level systems - Machine control, order tracking, material movement control, Plant scheduling etc.
• Knowledge level systems - Engineering workstations, graphic workstations, document imaging and process knowledge systems.
• Management level systems – sales region analysis system, sales management systems, production scheduling systems, inventory usage and control systems etc.
• Strategic level systems – 5 year sales trend forecasting systems, 5 year operation planning systems, Personnel planning and job rotation systems etc.
Page 13
What are some limitations of a smart products and services startegy?
Give examples of challenges that a business might encounter and how to overcome them?
Question 3
Page 14
Limitations of Smart products and Smart Systems
• Infrastructure cost incurred for initial installation at customer end.• Focus on Elite customers.• Embedded Technology – reliability issues.• Usage of network – internet, mobile technology and other
communication technologies.• Reliability of sensors and microprocessors.• Not feasible for a huge customer base.
Page 15
Business Challenges Faced by Companies Manufacturing Smart products and services.
• Marketing challenges for smart products.• Peoples perspective towards smart products and services.• Price of the smart products and services.• Customization for diverse customer base.• Lack of chances for mass production.• Market penetration.• Rapid changes in technology.• Short comings of the current communication and networks used by
the the smart products company.
Page 16
Methods to overcome Business Challenges
• Usage of Appropriate technology for development of smart products and services.
• Understanding the needs and requirement of consumer base and expansion in consumer market.
• Integrating simplicity of operation and functionality.• Adaptation to changing IT and IS and incorporating the same in the
products and services. • Usage of quality parts and components in smart products and
services.
Page 17
Thank You