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Paper invention changed the world over 2000 years!
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Next big crazy things come again! It changes the landscape of office, school and library
in the world!
It’s
,
Re-Invention of Paper,
2017. 1. 24.
Brian Park
Brief Introduction version of business concept Trade Secrets
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What was the next big thing after paper invention?
question Trade Secrets
Trade Secrets answer
Next big thing was Codex !
paper revolution: shift dominant form
Scrolls Codex
“The shift from the rolled scroll to the folded codex as the dominant form of the book radically affected readers' conceptions not only of books, but of what kinds of reading were possible.”
Trade Secrets
Tricky and inefficient form
• Slow and careful search (rolling, stretching)
• Require more space for store
• Lying down for stacking
• Wooden pole is bulk and heavy to carry
• No absolute marks for reading
Productive & convenient form
• Fast and easy search (flipping pages)
• Comparably small space needed
• Easy stack, easy stand
• Slim and light for carrying
• Absolute marks - page number
Paper book and document
have transformed
to a digital form.
But, it has occurred
unexpected problems!
Legacy of paper Trade Secrets
In the cutting-edge technology era, we use scroll format again! Ironically, digital device made with high productive technology have reduced real working productivity. Advantages of digital technology can not be realized. Another problem, Scroll is not suitable for intensive reading
Unexpected problem 1 Trade Secrets
It’s the reason why people still read more paper.
Revenue comparison in US
phenomenon Trade Secrets
Unexpected problem 2 Trade Secrets
All the desktop computer environment absorbed windows concept. Window User Interface ensured independence between windows. The UI has locked each page of the document into a single window. These constraints limits work activity and make worker unproductive.
Unexpected problems 3 Trade Secrets
In order to view several pages at once, more display should be added. It’s expensive, and problems still exist. Because, most software were not designed for multi-page handling.
Size/weight for mobility, light intensity/resolutions for readability are another factors.
Breaking the restricted UI rules from desktop environment
Window UI limitation is bad for creativity & intellectual activity Hard to sort/rebind/page manipulate
Expand UI region to the entire desktop area and allow user to manipulate by page Easy to sort/reorganize/page manipulate
Handle by page Manipulate - attach memo - detach memo - divide - highlight - copy - shape cutting - partial remove - binding
Problem solving 1 Trade Secrets
Provide the solution that support multi-page functionality
Problem solving 2 Trade Secrets
Consumer demand more display and more device to consume more information
Unlimited expanding the information space & link, re-connection & re-classification between unstructured data
Display expansion is expensive, and it requires SW Expensive, does not meet expectation
Provide low cost, multiple, thin & light device More deep understanding, more precise correlations, more analytic results
SMART PAPER
Product concept
Smart Paper Software 1st opportunity of paper re-invention
Product Type : Document editor & management software • Easily manipulate and handling pages (page combine or detach) • Drop to add images/multimedia files, and close folder to save • Provide all functions with cloud service in the web browser and app
Business plan & product concept
Display area (Virtual desktop environment)
Trade Secrets
Smart Paper Hardware 2st opportunity of paper re-invention
Product Type : Digital Paper & Binder • 3mm thin and light (Plastic E-ink/Plastic Reflective LCD) • Compact detachable binder (system and memory) • Easy transform the document form (virtual ↔ physical) • As cheap as possible to use multiple devices ($60~$70 BOM)
Business plan & product concept
Display area (expansion of virtual desktop)
bin
der
digital paper
Auto transform between virtual and physical
world
Trade Secrets
our goal & vision
• Virtual Paper SW & Service (Unstructured document editor)
Popular like Microsoft Office or PDF • Physical Paper Device (Digital paper & Binder) Popular like A4 paper and much better than kindle
over $16B
Market
Final product : New business tools/platforms
- Popular document format & SW (like doc/pdf)
- Popular disposable device (like A4 paper)
Trade Secrets
BUSINESS PLAN
Trade Secrets
Business key words :
Newly invented paper business
- Software and Disposable Hardware -
2017. 1. 24.
Brian Park
Trade Secrets Business plan
Vision & values
Through re-invented paper & document software
We will solve people’s working/learning inefficiency problem
and change the form of human’s knowledge records
- Paper improves learning efficiency and easily spread out knowledge & culture
- China’s paper invention radically changed human’s learning & culture
for more than a thousand years, and still affects.
- In a *digital way, new paper will change the world and human’s life again!
We protect forests and trees
- Re-invented paper can reduce pulp consumption
- Moreover, 100 times better than paper recycle
- We will win over a large number of companies and expand their role.
*digital way: Every media has it’s own best way of digitalization. And many companies still try to find the way from paper. Modern digital devices have many shortcomings compared to the value of paper. It’s one of the reason that the people still use a lot of paper and read more paper books. And, it’s another reason that the revenue of personal computer and tablet decreases slowly.
Trade Secrets
Effectiveness of business model and development opportunities
By Paper-like Open platform business
Effectiveness of business model
- Improve 2-5 times of working productivity & learning efficiency
- Easy and deep market penetration of both paper industry and electronic
document process industry
- High portability can make our platform easily merged to the legacy systems
in your company, like ECM(enterprise content management) or document service
Sustainable & scalable business
- Paper is great tools to think and learn. And it will be used steadily over
1next 50 years. Our platform is the best solution for every day paper-user
- Convergence with a lot of products and technologies are expected, because
most of the digital device still borrow 2paper/desktop/document metaphor
1 Information/wealth inequality slows down the penetration of digital device and service, which is significantly expensive than paper. 2 paper & document metaphor : page, sheet, scroll, scrap, file, folder, directory, index, card, posting, binding, bookmark and so on…
Trade Secrets
Current problems and solutions
Current problems
- Most of the document software can’t replace paper, because there are many
1inefficient features for the customer who learn and create. Paper also have
many disadvantages compared to digital technologies
- 2Partially digital-paper convergence does not lead to overall improvement
(learning performance, productivity or creativity)
Solutions
- Integration of productivity improvement technologies (SW, HW, Service).
- Implementation of novel 3UX & UI derived from paper user behavior
- Concept visualization on the next page
1 Software can’t support easy way of card sorting or page by page manipulation. Paper can’t support searching or share by internet. 2 Galaxy Note, Sony Digital Paper, Lenovo Yoga Book, etc…). 3 Apple changed digital music and mobile phone industry with UX(User Experience) Innovation. UX includes product concept, user scenario, functions, interaction methods, design, service scenarios and many other things.
Trade Secrets
Our solutions
Re-invention of paper
- Document software that does not have boundary limit (use all desktop area)
- Electronic document can be handled like a real paper
- Electronic document can be transformed by a paper-like physical device
- Paper-like physical device can be searched or shared by cloud service
Monitor’s display area (Virtual desktop environment)
Display area (expansion of virtual desktop)
bin
der
digital paper
automatic transform & share between
them
SW
Service HW
SW
Trade Secrets
Potential troubles and precautionary measures
Potential troubles
- Competitor’s appearance with similar concepts and technologies
- Patent lawsuit or various obstacles from competitors
- Consumer’s low acceptance or lack of understanding
- Slow material cost down for hardware
Solutions
- Get active partnerships with the companies that are potentially competitive
- Reinforce patent activity by BM & scenario-based patent application
- Promotion of pilot business in public place for consumer learning
- Prepare BYOD business model to cope with the difficulty of cost reduction
- Use mass power for cost reduction
Trade Secrets
Define the target consumers and their features
Target consumers : People who work with document intensively
- Major target : office worker, student, professional worker
who use electronic documents or paper documents
- Industry : Education/Law firm/Insurance/Government office
Features of consumer
- Often use Microsoft office or other word processor
- Print for review electronic document, write on the printed paper
- Use Post-It for remind, feels comfortable
- Often take a picture or record voice memo with smart phone
- Familiar with the behaviors like collect memos, take notes, scrap
and attach paper on the wall
Trade Secrets
Over $16B market potential is indicated from several market estimation
from DPO(Document Process Outsourcing) Industry
- $67B of DPO market size in 2017, 6% of CAGR
- 14.5% of DPO in US automated, therefore a lot of room for automation
1$20B , when our solution handles 30% of tasks from DPO market
from book publish market
- $93B of book market ($56B for Consumer, $37B for Educational)
2$18.6B , when our paper device contains 20% of book content
from BYOD(Bring Your Own Device) enterprise market
- $106B of global BYOD & enterprise mobility market in 2015
3$16B , when our paper device penetrate BYOD market and shares 15%
Calculations of market scale
1 30% is the assumption ratio when we automated document process. 2 20% is same as the proportion of current e-book shares from book market in the world. 3 15% is same as the proportion of current tablet shares from BYOD market in the world(=tablet is round 15% of all BYOD in 2016).
SW
HW
HW
Trade Secrets
Description of competitors and response
Different approach will open new market and make synergy with others
Microsoft Office & Adobe acrobat
- Collaboration with competitor is a mandatory. The 1main concept of our
software provide content management, so it converges all kind of document,
images and multimedia formats
Apple iPad & Amazon Kindle
- Our device will focus on different market segment from the tablet pc
- Paper device 2looks pretty different from tablets or e-book readers
Google Docs & Evernote
- API will be provided to interwork with legacy document eco-system
- Our convergence make synergy with the service from other company
1 User can combine or separate each pages or some part of page and manage it with simple way. It will expand to a digital device. 2 The thickness will less than 3mm and it looks like a paper. The different display technologies enables battery lifetime over 24 hours. It’s different segment from tablet market
SW
HW
Service
Trade Secrets
