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A process for evaluating roles, responsibilities, projects and activities for the appropriate orientation, execution model and success factors
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Smart Work Matrix:Creating More Value
With Less Stress
© 2012; W. Allen Fuqua All Rights Reserved
What are our expectations?
We want to create value
We want attorneys to do what we say
We just want to do our jobs
So what happens?
Attorneys don't know what they want
Legacy activities
Iteration hell
How much stress?
20092010
20112012
0
50
100
150
200
How much surprises you?
Almost nothing?
'You know, it could have been . . .'
How many times has a project or some aspect
Blown Up?
And you understood why?
What keeps you from being great at your work?
What can you control?
Personal OrientationHow you executeUnderstand what determines the
quality / success
Does One Size Fit All?
The Bad News: You can't use the same orientation, process and success factors for
everything
Anything worth doing is worth doing well . . . NOT!!
Appropriate resources / effort
Potential Value
Ability to drive /
innovate
HCE
EIG
InterAction
WellsCT Womens Event
PR releases
Website
Bios
Webinars
Media Rel
Holiday cards
Firm Report Associations
Chambers
CLEs
PG mtgsPub Co
Seminars
XOM
Surveys
Table Fillings
RFP's
Potential Value (where value = generating work or building key relationship)
Ability to drive /
innovate
What resources and orientation are appropriate for each of the 4 areas?
Execution
Formal Process
Experience
Delegation / PassiveAttorney Input
Attorney Approvals
Proactive / AggressivePartner w/ Champion
Attorney Champion / Trust
Get a leader to nix it. If not:
Get it done ASAP
Simplicity & Speed
Ta
rge
ting
Trust
What builds Trust?
• Level of comfort• Time• Doing the day to day spot-on• Someone carrying our mail
'How much time are you spending building great relationships?'
So how do you raise your game?
• Be disciplined in understanding the value / and your role in each project and assignment
• Talk targeting . . . Constantly• Understand the role of time, effort and referrals
to build relationships
Work Smart; Take Your Shots Where it Makes Sense
