Small Business Advice: Start Smart and Use SEO Packages

SEO packages can level the playing field for small businesses that are up against bigger competitors. Whether operations are local or state-wide, they can go face to face against their larger opponents by focusing branding and marketing efforts online. That's because while smaller businesses do not have the massive marketing budget, they can start inching their way online via search engine optimisation or SEO.

Australian Small Businesses Struggle

According to the Fair Work Act of 2009, a business is Australia is considered small if it has 15 employees or fewer. A lot of small sole proprietorships fall under this category. That flower shop on the corner has four employees. That bakery in front of it has six employees and has been a family business for years. That restaurant that serves the best homemade pizza in town has 12 employees. All these business businesses are classified small and can benefit from SEO packages. Apart from the number of employees, they also have a unique characteristic.

Another problem they face is the lack of sufficient money to avail of extremely expensive television commercials. They cannot have their advertisement put up on a massive billboard, and do it for a long time. They would rather use the money to grow operations. That does not mean they take marketing for granted. They want to test out new methods to advertise the business. SEO services are among their choices. They're just worried that 1) it might not work 2) it might be too complicated and 3) that they cannot afford it.

Starter Search Engine Optimisation to the Rescue

First, does it work? Search engine giant Google would not grow to what it is now if it didn't work. People look for products and services online and search engines lead them to websites that contain such information. Is it too complicated? All you need to understand is search engine experts do the technical work. You can focus on operations. Can you afford it? Inch your way by grabbing starter SEO services. These are packages are affordable. This means you can test and validate the benefits of search optimisation with minimal risk.

Just remember that to avail of starter packages, you will need a website. That's your online storefront and where the experts will work on. If you don't have one yet, ask the service provider if they can assist you set up a basic site and start from there.

The starter SEO packages you avail must also contain at least one original written article. And more importantly, it must have geo-targeted link directory submissions. Unlike bigger companies with a wider geographic target area, small businesses often focus on a particular city or part of the city. That is why the package must option to have geo-targeted submissions.

And Here's Your Biggest Asset…

And regardless of the result of availing starter SEO packages, remember that you have a unique charm. You have always focused your energy into creating products that solve people's problems. You have always created value in people's lives despite your company's size. You delivered the flowers that made a woman's heart skip a beat, baked the bread that filled a worker's stomach with joy, and served the pizza a family shared.